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Origins and Logo Archive

What we compareChater-LeaABC Motors
Country in archiveUnited KingdomUnited Kingdom
Founded18901912
FounderWilliam Chater LeaRonald Charteris
HeadquartersLetchworth, Hertfordshire, UKHersham, Surrey, UK
Name originThe firm carries the name of its founder, William Chater Lea. The hyphenated form Chater-Lea was adopted by the company in the 1920s for aesthetic reasons, according to Wikipedia.ABC is short for All British (Engine) Company, the name of the firm founded in 1912. It was later renamed ABC Motors Ltd, keeping the initials.
Highlights—ABC 400, Skootamota
Earliest archived brand logo20171912
Latest archived logo20191912
Archived logo assets21

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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