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Origins and Logo Archive

What we compareSouthwest AirlinesAir Florida
Country in archiveUnited StatesUnited States
FoundedMarch 9, 19671971
FounderHerb Kelleher and Rollin King—
HeadquartersDallas, Texas, United StatesMiami-Dade County, United States, United States
Name originThe airline was incorporated in 1967 as Air Southwest Co. and took the name Southwest Airlines in 1971, when it began flying within Texas. The sources used here do not explain why the founders chose the word Southwest, so no meaning is claimed beyond the name's plain geographic sense.The sources used for this short profile do not explain the origin of the Air Florida name.
HighlightsBoeing 737 fleet, Dallas Love Field, Rapid RewardsMiami International Airport
Earliest archived brand logo19711976
Latest archived logo20141976
Archived logo assets61

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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