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Origins and Logo Archive

What we compareSouthwest AirlinesAir Wisconsin
Country in archiveUnited StatesUnited States
FoundedMarch 9, 19671965
FounderHerb Kelleher and Rollin King—
HeadquartersDallas, Texas, United StatesAppleton, United States, United States
Name originThe airline was incorporated in 1967 as Air Southwest Co. and took the name Southwest Airlines in 1971, when it began flying within Texas. The sources used here do not explain why the founders chose the word Southwest, so no meaning is claimed beyond the name's plain geographic sense.The sources used for this short profile do not explain the origin of the Air Wisconsin name.
HighlightsBoeing 737 fleet, Dallas Love Field, Rapid RewardsO'Hare International Airport, Washington Dulles International Airport
Earliest archived brand logo19711965
Latest archived logo20141994
Archived logo assets62

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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