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Origins and Logo Archive

What we compareJetBlueSouthwest Airlines
Country in archiveUnited StatesUnited States
Founded1999March 9, 1967
FounderDavid NeelemanHerb Kelleher and Rollin King
HeadquartersLong Island City, New York, United StatesDallas, Texas, United States
Name originThe sources used here do not explain why the name JetBlue was chosen. They record that David Neeleman founded the company in 1999 as "NewAir" and that the founders first wanted to call it "Taxi", with a yellow livery to evoke New York, until investor JP Morgan objected.The airline was incorporated in 1967 as Air Southwest Co. and took the name Southwest Airlines in 1971, when it began flying within Texas. The sources used here do not explain why the founders chose the word Southwest, so no meaning is claimed beyond the name's plain geographic sense.
HighlightsMint, Airbus A320, Embraer E190, Airbus A321LRBoeing 737 fleet, Dallas Love Field, Rapid Rewards
Earliest archived brand logo20001971
Latest archived logo20002014
Archived logo assets16

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

Sources & editorial review

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