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Origins and Logo Archive

What we comparePacific Southwest AirlinesSouthwest Airlines
Country in archiveUnited StatesUnited States
Founded1949March 9, 1967
Founder—Herb Kelleher and Rollin King
HeadquartersSan Diego, United States, United StatesDallas, Texas, United States
Name originThe sources used for this short profile do not explain the origin of the Pacific Southwest Airlines name.The airline was incorporated in 1967 as Air Southwest Co. and took the name Southwest Airlines in 1971, when it began flying within Texas. The sources used here do not explain why the founders chose the word Southwest, so no meaning is claimed beyond the name's plain geographic sense.
HighlightsLos Angeles International Airport, San Francisco International AirportBoeing 737 fleet, Dallas Love Field, Rapid Rewards
Earliest archived brand logo19531971
Latest archived logo19742014
Archived logo assets36

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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