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Origins and Logo Archive

What we compareSouthwest AirlinesPacific Southwest Airlines
Country in archiveUnited StatesUnited States
FoundedMarch 9, 19671949
FounderHerb Kelleher and Rollin King—
HeadquartersDallas, Texas, United StatesSan Diego, United States, United States
Name originThe airline was incorporated in 1967 as Air Southwest Co. and took the name Southwest Airlines in 1971, when it began flying within Texas. The sources used here do not explain why the founders chose the word Southwest, so no meaning is claimed beyond the name's plain geographic sense.The sources used for this short profile do not explain the origin of the Pacific Southwest Airlines name.
HighlightsBoeing 737 fleet, Dallas Love Field, Rapid RewardsLos Angeles International Airport, San Francisco International Airport
Earliest archived brand logo19711953
Latest archived logo20141974
Archived logo assets63

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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