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Latest archived mark · 1969

AMC

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Latest archived mark · 1900

Auburn

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What we compare	AMC	Auburn
Country in archive	United States	United States
Founded	May 1, 1954	1903
Founder	George W. Mason	Frank Eckhart and Morris Eckhart
Headquarters	Southfield, Michigan, United States	Auburn, Indiana, United States
Name origin	American Motors Corporation took its name directly from its own description: a newly combined, all-American automaker formed on May 1, 1954, when Nash-Kelvinator Corporation and the Hudson Motor Car Company merged. Unlike brands named for a founder's surname, "American Motors" was a descriptive, patriotic corporate name chosen for the merged company itself, and "AMC" is simply the initials the public and the company came to use for it. No more elaborate origin story for the specific wording appears to be documented.	The company took its name from its home city, Auburn, Indiana, which was founded in 1836 by Wesley Park. Wikipedia says the community's name likely came from Oliver Goldsmith's poem "The Deserted Village," which begins "Sweet Auburn! Loveliest village of the plain." No source ties the automaker's badge to any part of that poem beyond the shared place name.
Selected models	Rambler, AMX, Javelin, Gremlin, Pacer, Eagle	Auburn 8-88, Auburn Speedster, Auburn Twelve 12-160, Auburn 851/852 Speedster
Earliest archived brand logo	1954	—
Latest archived logo	1969	1900
Archived logo assets	3	1

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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