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Origins and Logo Archive

What we compareHondaSubaru
Country in archiveJapanJapan
Founded1946July 15, 1953
FounderSoichiro HondaKenji Kita
HeadquartersMinato, Tokyo, Tokyo, JapanTokyo, Tokyo, Japan
Name originHonda is the surname of founder Soichiro Honda. The company was first set up as the Honda Technical Research Institute in 1946, and the family name became the brand without any invented word or acronym.Subaru is the Japanese name of the Pleiades star cluster. Kenji Kita, the head of Fuji Heavy Industries, gave the name to the company's first passenger car project after none of the staff suggestions satisfied him. It was a Japanese word he said he had long held dear.
Selected modelsS800, Civic, Accord, CR-V, NSX, S2000Subaru 360, Impreza WRX, Legacy, Outback, Forester, Alcyone SVX
Earliest archived brand logo19611953
Latest archived logo20002019
Archived logo assets69

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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