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Origins and Logo Archive

What we compareSubaruHonda
Country in archiveJapanJapan
FoundedJuly 15, 19531946
FounderKenji KitaSoichiro Honda
HeadquartersTokyo, Tokyo, JapanMinato, Tokyo, Tokyo, Japan
Name originSubaru is the Japanese name of the Pleiades star cluster. Kenji Kita, the head of Fuji Heavy Industries, gave the name to the company's first passenger car project after none of the staff suggestions satisfied him. It was a Japanese word he said he had long held dear.Honda is the surname of founder Soichiro Honda. The company was first set up as the Honda Technical Research Institute in 1946, and the family name became the brand without any invented word or acronym.
Selected modelsSubaru 360, Impreza WRX, Legacy, Outback, Forester, Alcyone SVXS800, Civic, Accord, CR-V, NSX, S2000
Earliest archived brand logo19531961
Latest archived logo20192000
Archived logo assets96

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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