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Origins and Logo Archive

What we compareBenelliBeta
Country in archiveItalyItaly
Founded19111904
FounderBenelli brothersGiuseppe Bianchi
HeadquartersPesaro, Marche, ItalyRignano sull'Arno, Tuscany, Italy
Name originThe company carries the surname of the Benelli family of Pesaro. Teresa Boni Benelli invested the family capital after her husband's death so that her six sons could work together, and the firm took the family name.Wikipedia says the name Beta comes from the initials of Bianchi, Enzo and Tosi, Arrigo, who ran the company at that time. The company traces its start to a bicycle maker founded by Giuseppe Bianchi.
HighlightsLeoncino, 750 Sei, Tornado TreTrials bikes, RR enduro, Evo, X-Trainer
Earliest archived brand logo1911—
Latest archived logo2016undated
Archived logo assets81

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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