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Origins and Logo Archive

What we compareTriumph MotorcyclesChater-Lea
Country in archiveUnited KingdomUnited Kingdom
Founded19831890
FounderJohn BloorWilliam Chater Lea
HeadquartersHinckley, Leicestershire, UKLetchworth, Hertfordshire, UK
Name originSiegfried Bettmann's company was known as S. Bettmann and Co. until 1886, when he sought a more specific name and it became the Triumph Cycle Company. The word itself means a victory or great success. The sources used here do not record why Bettmann chose it.The firm carries the name of its founder, William Chater Lea. The hyphenated form Chater-Lea was adopted by the company in the 1920s for aesthetic reasons, according to Wikipedia.
HighlightsSpeed Twin, Tiger 100, Bonneville, Trident 900, Daytona 675—
Earliest archived brand logo20052017
Latest archived logo20132019
Archived logo assets22

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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