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Latest archived mark · 2020

Toyota

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Latest archived mark · 2019

Subaru

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What we compare	Toyota	Subaru
Country in archive	Japan	Japan
Founded	August 28, 1937	July 15, 1953
Founder	Kiichiro Toyoda	Kenji Kita
Headquarters	Toyota City, Aichi, Japan	Tokyo, Tokyo, Japan
Name origin	The company began as a spin-off of the Toyoda family's loom business, and its early vehicles were sold as Toyoda. In 1936 the spelling changed to Toyota, reportedly because the new form took eight brush strokes to write in Japanese, a lucky number, and sounded clearer than the voiced original.	Subaru is the Japanese name of the Pleiades star cluster. Kenji Kita, the head of Fuji Heavy Industries, gave the name to the company's first passenger car project after none of the staff suggestions satisfied him. It was a Japanese word he said he had long held dear.
Selected models	Corolla, Land Cruiser, Prius, 2000GT, Hilux, Supra	Subaru 360, Impreza WRX, Legacy, Outback, Forester, Alcyone SVX
Earliest archived brand logo	1958	1953
Latest archived logo	2020	2019
Archived logo assets	10	9

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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