Car Brands Named After Their Founders

Brands that carry the surname of the person who started the company.

Car brand names by origin Updated By Sources & methodology

Short answer

104 car brands in the archive are named after their founders, including Ford, Chevrolet and Toyota.

Quick read

Car Brands Named After Their Founders: Key Facts

Brands on this list
104
Countries
17
Oldest brand
Peugeot (1810)
Newest brand
Pagani (1992)
Most brands from
United States (30)

Car Brands Named After Their Founders at a Glance

Car Brands Named After Their Founders — 104 brands, best known first
BrandCountryFounded Name
Ford logo
FordMass-market
United States 1903 Founder: Henry Ford
Chevrolet logo
ChevroletMass-market
United States 1911 Founder: Louis Chevrolet, Arthur Chevrolet, William C. Durant
Toyota logo
ToyotaMass-market
Japan 1937 Founder: Kiichiro Toyoda
Honda logo
HondaMass-market
Japan 1948 Founder: Soichiro Honda
Mazda logo
MazdaMass-market
Japan 1920 Founder: Jujiro Matsuda
Porsche logo
PorscheSports cars
Germany 1948 Founder: Ferdinand Porsche
Audi logo
AudiLuxury vehicles
Germany 1909 Founder: August Horch
Opel logo
OpelMass-market
Germany 1862 Founder: Adam Opel
Ferrari logo
FerrariSports cars
Italy 1939 Founder: Enzo Ferrari
Lamborghini logo
LamborghiniSports cars
Italy 1963 Founder: Ferruccio Lamborghini
Maserati logo
MaseratiLuxury vehicles
Italy 1914 Founder: Alfieri Maserati
Pagani logo
PaganiHypercars
Italy 1992 Founder: Horacio Pagani
Rolls-Royce logo
Rolls-RoyceLuxury vehicles
United Kingdom 1904 Founder: Charles Rolls and Henry Royce
Bentley logo
BentleyLuxury vehicles
United Kingdom 1919 Founder: W. O. Bentley
Renault logo
RenaultMass-market
France 1899 Founder: Louis Renault
Peugeot logo
PeugeotMass-market
France 1810 Founder: Peugeot family
Citroën logo
CitroënMass-market
France 1919 Founder: André Citroën
Bugatti logo
BugattiHypercars
France 1909 Founder: Ettore Bugatti
Škoda logo
ŠkodaVehicle maker
Czech Republic — Founder: Václav Laurin and Václav Klement
Abadal logo
AbadalVehicle maker
Spain — Founder: Francisco Serramalera Abadal
Abarth logo
AbarthVehicle maker
Italy — Founder: Carlo Abarth
ABT logo
ABTVehicle maker
Germany — Founder: Abt family
Austin logo
AustinVehicle maker
United Kingdom — Founder: Herbert Austin
Autobianchi logo
AutobianchiVehicle maker
Italy — Founder: Bianchi, Pirelli and Fiat
BAC logo
BACVehicle maker
United Kingdom — Founder: Neill Briggs and Ian Briggs
Berliet logo
BerlietVehicle maker
France — Founder: Marius Berliet
Bertone logo
BertoneVehicle maker
Italy — Founder: Giovanni Bertone
Bitter logo
BitterVehicle maker
Germany — Founder: Erich Bitter
Bizzarrini logo
BizzarriniVehicle maker
Italy — Founder: Giotto Bizzarrini
Borgward logo
BorgwardVehicle maker
Germany — Founder: Carl F. W. Borgward
Bowler logo
BowlerVehicle maker
United Kingdom — Founder: Andrew Bowler
Brabus logo
BrabusVehicle maker
Germany — Founder: Bodo Buschmann
Brockway logo
BrockwayVehicle maker
United States — Founder: George A. Brockway
Buick logo
BuickVehicle maker
United States — Founder: David Dunbar Buick
Chrysler logo
ChryslerVehicle maker
United States — Founder: Walter P. Chrysler
Cole logo
ColeVehicle maker
United States — Founder: Joseph J. Cole
Czinger logo
CzingerVehicle maker
United States — Founder: Kevin Czinger
Dallara logo
DallaraVehicle maker
Italy — Founder: Giampaolo Dallara
David Brown logo
David BrownVehicle maker
United Kingdom — Founder: David Brown
De Tomaso logo
De TomasoVehicle maker
Italy — Founder: Alejandro de Tomaso
Delage logo
DelageVehicle maker
France — Founder: Louis Delâge
DeLorean logo
DeLoreanVehicle maker
United States — Founder: John Z. DeLorean
Devalliet logo
DevallietVehicle maker
France — Founder: Hervé Valliet
Diatto logo
DiattoVehicle maker
Italy — Founder: Guglielmo Diatto
Dodge logo
DodgeVehicle maker
United States — Founder: Horace Elgin Dodge and John Francis Dodge
Donkervoort logo
DonkervoortVehicle maker
Netherlands — Founder: Joop Donkervoort
Drako logo
DrakoVehicle maker
United States — Founder: Dean Drako
Duesenberg logo
DuesenbergVehicle maker
United States — Founder: Fred and August Duesenberg
Fisker logo
FiskerVehicle maker
United States — Founder: Henrik Fisker
Foden logo
FodenVehicle maker
United Kingdom — Founder: Edwin Foden
Franklin logo
FranklinVehicle maker
United States — Founder: Herbert H. Franklin
Gillet logo
GilletVehicle maker
Belgium — Founder: Tony Gillet
Gumpert logo
GumpertVehicle maker
Germany — Founder: Roland Gumpert
Hennessey logo
HennesseyVehicle maker
United States — Founder: John Hennessey
Hillman logo
HillmanVehicle maker
United Kingdom — Founder: William Hillman
Hommell logo
HommellVehicle maker
France — Founder: Michel Hommell
Horch logo
HorchVehicle maker
Germany — Founder: August Horch
Hupmobile logo
HupmobileVehicle maker
United States — Founder: Robert Hupp
Innocenti logo
InnocentiVehicle maker
Italy — Founder: Ferdinando Innocenti
Isotta Fraschini logo
Isotta FraschiniVehicle maker
Italy — Founder: Cesare Isotta and Vincenzo Fraschini
Jensen logo
JensenVehicle maker
United Kingdom — Founder: Alan and Richard Jensen
Kaiser logo
KaiserVehicle maker
United States — Founder: Henry J. Kaiser
Keating logo
KeatingVehicle maker
United Kingdom — Founder: Anthony Keating
Kenworth logo
KenworthVehicle maker
United States — Founder: Edgar K. Worthington and Harry Kent
Koenigsegg logo
KoenigseggVehicle maker
Sweden — Founder: Christian von Koenigsegg
Lancia logo
LanciaVehicle maker
Italy — Founder: Vincenzo Lancia
Laraki logo
LarakiVehicle maker
Morocco — Founder: Abdeslam Laraki
Ligier logo
LigierVehicle maker
France — Founder: Guy Ligier
Lister logo
ListerVehicle maker
United Kingdom — Founder: Brian Lister
Mack logo
MackVehicle maker
United States — Founder: Mack brothers (John M. and Augustus F. Mack)
Mahindra logo
MahindraVehicle maker
India — Founder: Jagdish Chandra Mahindra, Kailash Chandra Mahindra and Malik Ghulam Muhammad
Mansory logo
MansoryVehicle maker
Germany — Founder: Kourosh Mansory
Mastretta logo
MastrettaVehicle maker
Mexico — Founder: Daniel Mastretta
Maybach logo
MaybachVehicle maker
Germany — Founder: Wilhelm Maybach
Mazzanti logo
MazzantiVehicle maker
Italy — Founder: Luca Mazzanti
McLaren logo
McLarenVehicle maker
United Kingdom — Founder: Bruce McLaren
Melkus logo
MelkusVehicle maker
Germany — Founder: Heinz Melkus
Mitsuoka logo
MitsuokaVehicle maker
Japan — Founder: Unknown
Morgan logo
MorganVehicle maker
United Kingdom — Founder: H. F. S. Morgan
Morris logo
MorrisVehicle maker
United Kingdom — Founder: William Morris
Mosler logo
MoslerVehicle maker
United States — Founder: Warren Mosler
Noble logo
NobleVehicle maker
United Kingdom — Founder: Lee Noble
Oldsmobile logo
OldsmobileVehicle maker
United States — Founder: Ransom E. Olds
Packard logo
PackardVehicle maker
United States — Founder: James Ward Packard
Panhard logo
PanhardVehicle maker
France — Founder: René Panhard, Émile Levassor
Panoz logo
PanozVehicle maker
United States — Founder: Dan Panoz
Peterbilt logo
PeterbiltVehicle maker
United States — Founder: T. A. Peterman
Pierce-Arrow logo
Pierce-ArrowVehicle maker
United States — Founder: George N. Pierce
Pininfarina logo
PininfarinaVehicle maker
Italy — Founder: Battista "Pinin" Farina
Rezvani logo
RezvaniVehicle maker
United States — Founder: Ferris Rezvani
Riley logo
RileyVehicle maker
United Kingdom — Founder: William Riley Jr.
Rimac logo
RimacVehicle maker
Croatia — Founder: Mate Rimac
RUF logo
RUFVehicle maker
Germany — Founder: Alois Ruf Sr.
Saleen logo
SaleenVehicle maker
United States — Founder: Steve Saleen
Spyker logo
SpykerVehicle maker
Netherlands — Founder: Jacobus and Hendrik-Jan Spijker
Studebaker logo
StudebakerVehicle maker
United States — Founder: Henry and Clement Studebaker
Stutz logo
StutzVehicle maker
United States — Founder: Harry C. Stutz
Suzuki logo
SuzukiVehicle maker
Japan — Founder: Michio Suzuki
Tata logo
TataVehicle maker
India — Founder: J. R. D. Tata
Tucker logo
TuckerVehicle maker
United States — Founder: Preston Tucker
WEY logo
WEYVehicle maker
China — Founder: Great Wall Motor
Wiesmann logo
WiesmannVehicle maker
Germany — Founder: Martin and Friedhelm Wiesmann
Willys-Overland logo
Willys-OverlandVehicle maker
United States — Founder: John North Willys
Zenvo logo
ZenvoVehicle maker
Denmark — Founder: Jesper Jensen and Troels Vollertsen

The scale of the difference

Brands by founding decade

Brands on this list with a known founding year, counted by decade.

  1. 1810s1 brand
  2. 1860s1 brand
  3. 1890s1 brand
  4. 1900s4 brands
  5. 1910s4 brands
  6. 1920s1 brand
  7. 1930s2 brands
  8. 1940s2 brands
  9. 1960s1 brand
  10. 1990s1 brand

Car Brands Named After Their Founders: Entry Details

Ford logo

Ford

United States · Founded 1903

See how the Ford logo evolved from early emblems to today's Blue Oval, what its script means, who shaped it, and which Ford cars became icons.

Name
Founder: Henry Ford
Segment
Mass-market
Archived logo versions
11
Ford logo & history →
Chevrolet logo

Chevrolet

United States · Founded 1911

See how the Chevrolet bowtie evolved from a disputed 1913 design to today's gold emblem, the stories behind its shape, and the cars that made it famous.

Name
Founder: Louis Chevrolet, Arthur Chevrolet, William C. Durant
Segment
Mass-market
Archived logo versions
15
Chevrolet logo & history →
Toyota logo

Toyota

Japan · Founded 1937

How the Toyota logo went from a 1930s TOYODA badge and a katakana circle to the three-oval emblem of 1989, what the ovals mean, and which cars made the name famous.

Name
Founder: Kiichiro Toyoda
Segment
Mass-market
Archived logo versions
10
Toyota logo & history →
Honda logo

Honda

Japan · Founded 1948

Follow the Honda logo from its early trapezoid badge to the rounded H emblem and red wordmark, with the people, plants and cars behind the name.

Name
Founder: Soichiro Honda
Segment
Mass-market
Archived logo versions
6
Honda logo & history →
Mazda logo

Mazda

Japan · Founded 1920

From a Hiroshima cork maker to today's winged oval, see how the Mazda logo changed, what the name means, and which cars defined the brand.

Name
Founder: Jujiro Matsuda
Segment
Mass-market
Archived logo versions
15
Mazda logo & history →
Porsche logo

Porsche

Germany · Founded 1948

How the Porsche crest grew out of the arms of Württemberg and Stuttgart, what its horse and antlers mean, and which cars and people shaped the brand.

Name
Founder: Ferdinand Porsche
Segment
Sports cars
Archived logo versions
9
Porsche logo & history →
Audi logo

Audi

Germany · Founded 1909

How the four rings came from the 1932 Auto Union merger, why the name is Latin for Horch, who shaped the lettering, and which Audi cars became icons.

Name
Founder: August Horch
Segment
Luxury vehicles
Archived logo versions
12
Audi logo & history →
Opel logo

Opel

Germany · Founded 1862

How the Opel logo moved from an A and O monogram through laurels and a flying airship to today's lightning bolt in a ring, and which cars and people shaped the brand.

Name
Founder: Adam Opel
Segment
Mass-market
Archived logo versions
10
Opel logo & history →
Ferrari logo

Ferrari

Italy · Founded 1939

How the Ferrari Prancing Horse went from a fighter pilot's emblem to a yellow shield and rectangle, what its details mean, and which Ferraris became icons.

Name
Founder: Enzo Ferrari
Segment
Sports cars
Archived logo versions
13
Ferrari logo & history →
Lamborghini logo

Lamborghini

Italy · Founded 1963

How the Lamborghini shield and raging bull came about, what the badge shows, how the logo changed since 1963, and which cars made the name famous.

Name
Founder: Ferruccio Lamborghini
Segment
Sports cars
Archived logo versions
6
Lamborghini logo & history →
Maserati logo

Maserati

Italy · Founded 1914

How the Maserati trident grew from a 1926 radiator plaque into today's black trident and script wordmark, where the symbol comes from, and which cars made the badge famous.

Name
Founder: Alfieri Maserati
Segment
Luxury vehicles
Archived logo versions
12
Maserati logo & history →
Pagani logo

Pagani

Italy · Founded 1992

How the Pagani badge went from a chrome oval reading Automobili Modena to a plain outlined wordmark, who founded the brand, and which cars made it famous.

Name
Founder: Horacio Pagani
Segment
Hypercars
Archived logo versions
2
Pagani logo & history →
Rolls-Royce logo

Rolls-Royce

United Kingdom · Founded 1904

How the Rolls-Royce double-R monogram, the grille badge and the Spirit of Ecstasy came together, what the colors changed from and to, and which cars made the name a superlative.

Name
Founder: Charles Rolls and Henry Royce
Segment
Luxury vehicles
Archived logo versions
7
Rolls-Royce logo & history →
Bentley logo

Bentley

United Kingdom · Founded 1919

How the Bentley winged B grew from a 1919 radiator badge into today's flat black emblem, what its parts show, and which Bentley cars made the name famous.

Name
Founder: W. O. Bentley
Segment
Luxury vehicles
Archived logo versions
5
Bentley logo & history →
Renault logo

Renault

France · Founded 1899

Follow the Renault diamond from a 1899 monogram and a tank badge to the flat double-line lozenge of 2021, and see who shaped it and which cars made it famous.

Name
Founder: Louis Renault
Segment
Mass-market
Archived logo versions
17
Renault logo & history →
Peugeot logo

Peugeot

France · Founded 1810

How the Peugeot lion went from a walking figure on a saw-blade arrow to a roaring head in a black shield, who created it, and which Peugeot cars became icons.

Name
Founder: Peugeot family
Segment
Mass-market
Archived logo versions
19
Peugeot logo & history →
Citroën logo

Citroën

France · Founded 1919

How Citroën's double chevron grew from a gear pattern into a badge, how it changed from 1919 to the 2022 oval, and which cars made the brand famous.

Name
Founder: André Citroën
Segment
Mass-market
Archived logo versions
12
Citroën logo & history →
Bugatti logo

Bugatti

France · Founded 1909

From the red oval with its ring of dots and EB monogram to today's plain black wordmark, see what the Bugatti logo shows, where it came from and which cars made it famous.

Name
Founder: Ettore Bugatti
Segment
Hypercars
Archived logo versions
5
Bugatti logo & history →
Škoda logo

Škoda

Czech Republic

Follow the Škoda winged arrow from the Slavia badges of Laurin & Klement to today's flat dark-green emblem, and see who built the brand and which cars defined it.

Name
Founder: Václav Laurin and Václav Klement
Segment
Vehicle maker
Archived logo versions
13
Škoda logo & history →
Abadal logo

Abadal

Spain

How the Abadal shield badge of a short-lived Barcelona carmaker looked, what its lettering says, who founded the marque, and which Abadal cars survive.

Name
Founder: Francisco Serramalera Abadal
Segment
Vehicle maker
Archived logo versions
1
Abadal logo & history →
Abarth logo

Abarth

Italy

How the Abarth scorpion shield evolved from a 1949 scorpion drawing to today's chrome badge, why Carlo Abarth chose it, and which Abarth cars became icons.

Name
Founder: Carlo Abarth
Segment
Vehicle maker
Archived logo versions
6
Abarth logo & history →
ABT logo

ABT

Germany

How the ABT Sportsline logo works, what the slanted metallic letters show, where the Kempten tuner came from, and which Audi-based cars made it known.

Name
Founder: Abt family
Segment
Vehicle maker
Archived logo versions
1
ABT logo & history →
Austin logo

Austin

United Kingdom

From a winged steering-wheel emblem to the chrome Austin script, see how the British carmaker's badge changed, who built the cars behind it, and what became of the name.

Name
Founder: Herbert Austin
Segment
Vehicle maker
Archived logo versions
4
Austin logo & history →
Autobianchi logo

Autobianchi

Italy

How the Autobianchi logo moved from Bianchi's eagle to a rounded triangle with a stylized A, who stood behind the brand, and which small cars made it matter.

Name
Founder: Bianchi, Pirelli and Fiat
Segment
Vehicle maker
Archived logo versions
14
Autobianchi logo & history →

Details are shown for the 24 best-known brands. All 104 brands are in the table above.

Car Brands Named After Their Founders: Analysis

Why brands choose this kind of name

Naming a company after its founder puts a personal promise behind every car. It was the usual choice in the early decades of the industry, when the founder was often also the engineer and the face of the product.

Where these brands come from

United States has the most brands on this list (30 of 104), followed by Italy (16) and United Kingdom (16). In all, 17 countries are represented.

How old these brands are

The oldest brand on this list is Peugeot, founded in 1810, and the newest is Pagani, founded in 1992. The most common founding decade is the 1900s (4 brands).

FAQ: Car Brands Named After Their Founders

Which car brands are named after their founders?

Ford, Chevrolet, Toyota, Honda, Mazda, Porsche, Audi, Opel, Ferrari and Lamborghini, and 94 more in the table above.

Which is the oldest brand on this list?

Peugeot, founded in 1810.

How is this list compiled?

The name-origin type comes from each brand's documented facts; brands whose origin is disputed are not listed here.

Sources & methodology

The name-origin type comes from each brand's documented facts; brands whose origin is disputed are not listed here. Each brand page lists its own sources, and the logo images are an educational reference archive.

Maintained by , a software engineer and BMW 4 Series owner. Editorial policy