Short answer
Bentley uses a B and wings that survived ownership by Rolls-Royce and Volkswagen. The design was revised under successive owners, but the combination continued to identify Bentley.
- Data period
- Documented historical emblem milestones
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- Order described in methodology
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Car Emblems Retained Through Ownership Changes at a Glance
| Brand or identity | Symbol or milestone | Connection |
|---|---|---|
 | B and wings retained | Graphic changes with core-symbol continuity |
 | Name and roundel transferred | Identity acquired with engine operations |
 | Winged arrow retained | Existing silhouette under new ownership |
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Car Emblems Retained Through Ownership Changes: Entry Details
Bentley
1931 and 1998 ownership changes · B and wings retainedRolls-Royce and Volkswagen ownership brought emblem revisions. The same central letter and wing combination continued across both transitions.
- Connection
- Graphic changes with core-symbol continuity
BMW
1922 transfer into BFW · Name and roundel transferredThe BMW name and logo moved with the engine business. Continuity followed the purchased identity rather than an unchanged corporate structure.
- Connection
- Identity acquired with engine operations
Škoda
1991 Volkswagen Group entry · Winged arrow retainedThe existing arrow remained a recognisable centrepiece after the partnership began. Later refinements changed its presentation.
- Connection
- Existing silhouette under new ownership
Car Emblems Retained Through Ownership Changes: Analysis
Bentley Winged B Through Ownership Changes
Bentley’s owners could change the drawing without surrendering the name’s visual shorthand. The 1931 emblem made the wings symmetrical, while the later Volkswagen-era revision restored asymmetry. The central B remained the anchor, as the Bentley emblem history shows.
BMW Name and Logo Transfer
BMW’s story involves the transfer of an identity between businesses. After the company was sold to Knorr-Bremse, Camillo Castiglioni acquired the BMW name and logo with its engine operation and brought them into BFW in 1922. The roundel travelled with the name.
Skoda Winged Arrow Under Volkswagen
Škoda joined the Volkswagen Group in 1991 and retained the winged arrow. Changes in colour and surrounding lettering refreshed the badge while preserving its silhouette. The Škoda logo history traces that distinction between a new owner and a new symbol.
FAQ: Car Emblems Retained Through Ownership Changes
Did Volkswagen replace Bentley’s winged badge?
The B and wings remained. A later redesign revisited details of the original emblem while retaining the combination.
Who bought Bentley in 1931?
Rolls-Royce acquired Bentley in 1931. The emblem was revised, including a symmetrical treatment of its wings.
When did Volkswagen acquire Bentley?
Volkswagen Group acquired Bentley in 1998. The Bentley name and winged-letter identity continued.
Why did the BMW logo move to another company?
Castiglioni purchased the BMW name, logo and engine operation after the earlier sale to Knorr-Bremse. They were integrated into BFW in 1922.
When did Škoda join Volkswagen Group?
Škoda joined the group in 1991. The winged arrow remained part of its identity after the corporate change.
Sources & methodology
Manufacturer histories connect ownership milestones with emblem continuity.
Maintained by Artsiom Dusau, a software engineer and BMW 4 Series owner. Editorial policy
