Short answer
29 car brands in the archive start with S, including Subaru, SEAT and Saab.
Quick read
Car Brands That Start With S: Key Facts
- Brands on this list
- 29
- Countries
- 12
- Oldest brand
- Subaru (1953)
- Most brands from
- United States (7)
Car Brands That Start With S at a Glance
| Brand | Country | Founded |
|---|---|---|
 |
Japan | 1953 |
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Spain | — |
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Sweden | — |
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Iran | — |
 |
United States | — |
 |
China | — |
 |
United States | — |
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Sweden | — |
 |
United States | — |
 |
Japan | — |
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Germany | — |
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China | — |
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France | — |
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China | — |
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Finland | — |
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China | — |
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Germany | — |
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China | — |
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Spain | — |
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South Korea | — |
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Netherlands | — |
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South Korea | — |
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United States | — |
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China | — |
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United States | — |
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United States | — |
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United States | — |
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United Kingdom | — |
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Japan | — |
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Car Brands That Start With S: Entry Details
Subaru
Japan · Founded 1953How the Subaru star cluster badge grew from a chrome oval of loose stars into today's blue oval, what the six stars mean, and which Subaru cars became icons.
- Segment
- Mass-market
- Archived logo versions
- 9
SEAT
SpainFollow the SEAT logo from the winged Fiat-license shield of 1953 to the angular S of today, and see who and what shaped the Spanish carmaker.
- Segment
- Vehicle maker
- Archived logo versions
- 9
Saab
SwedenFollow the Saab emblem from the aircraft-inspired badges of the 1930s to the crowned griffin roundel, and see who shaped Saab's cars, what the name means and where it was built.
- Segment
- Vehicle maker
- Archived logo versions
- 14
Saipa
IranHow the Saipa emblem relates to the Iranian automaker founded in 1965 as SAIPAC to assemble Citroëns, what is documented about it, and which Saipa cars mattered.
- Segment
- Vehicle maker
- Archived logo versions
- 1
Saleen
United StatesHow the red striped S and the wide black wordmark identify Saleen, the California builder of tuned Mustangs and the S7 supercar, and the people behind it.
- Segment
- Vehicle maker
- Archived logo versions
- 1
SANY
ChinaHow the red SANY wordmark and its three-arrow roundel connect to the Chinese name Sanyi, "three ones", and the Changsha heavy equipment maker behind it.
- Segment
- Vehicle maker
- Archived logo versions
- 1
Saturn
United StatesHow the red square with its silver orbit became the face of GM's Saturn brand, what the mark means, and which Saturn cars and people shaped the company.
- Segment
- Vehicle maker
- Archived logo versions
- 1
Scania
SwedenFollow the Scania logo from a Malmö bicycle-crank badge to today's crowned griffin emblem, and see what the griffin means, why Vabis left the name, and which trucks made Scania.
- Segment
- Vehicle maker
- Archived logo versions
- 7
SCG
United StatesThe SCG shield pairs a torch with the letters S, G and C. See what the badge shows, where the name comes from and which cars Glickenhaus built.
- Segment
- Vehicle maker
- Archived logo versions
- 1
Scion
JapanHow Toyota's youth marque Scion got its chrome oval and slashed spike mark in 2003, what the badge shows, and which cars defined the brand until 2016.
- Segment
- Vehicle maker
- Archived logo versions
- 1
Setra
GermanyHow the Setra logo went from a circled K and wide wordmark to a red badge plate, what the name means, and which Setra buses became landmarks.
- Segment
- Vehicle maker
- Archived logo versions
- 2
Shacman
ChinaA look at the Shacman logo, the blue circle with a stylized S used by Shaanxi Automobile Group, what is documented about it, and the trucks that carry it.
- Segment
- Vehicle maker
- Archived logo versions
- 1
Simca
FranceFollow the Simca badge from its Fiat-licence emblems of the 1930s to the swallow shield and the Chrysler-era pentastar, and see who and what stood behind it.
- Segment
- Vehicle maker
- Archived logo versions
- 5
Singulato
ChinaA look at the Singulato badge, the Chinese EV startup behind it, its iS6 SUV and iC3 concept, and why the company ended in bankruptcy in 2023.
- Segment
- Vehicle maker
- Archived logo versions
- 1
Sisu
FinlandHow the Finnish truck maker Sisu got its name in a 1932 contest, what its red and blue square badge shows, and which Sisu vehicles became the best known.
- Segment
- Vehicle maker
- Archived logo versions
- 1
Sitrak
ChinaSee what the Sitrak emblem and wordmark look like, how the brand relates to Sinotruk and MAN technology, and which Sitrak trucks define it.
- Segment
- Vehicle maker
- Archived logo versions
- 1
Smart
GermanyHow the Smart logo moved from a lowercase wordmark with an orange arrow to today's black "c" symbol, where the name comes from, and which cars defined the brand.
- Segment
- Vehicle maker
- Archived logo versions
- 3
Soueast
ChinaThe Soueast logo explained, from its red oval emblem and bold wordmark to the Fuzhou company's history, name origin and notable models.
- Segment
- Vehicle maker
- Archived logo versions
- 1
Spania GTA
SpainA look at the Spania GTA shield with its black wolf and red checkered field, how the 1994 GTA Motor badge became the 2005 Spania GTA mark, and the Spano supercar.
- Segment
- Vehicle maker
- Archived logo versions
- 2
Spirra
South KoreaA look at the Spirra logo, a black shield with a big cat's head, and at the small Korean sports car maker that used it.
- Segment
- Vehicle maker
- Archived logo versions
- 1
Spyker
NetherlandsHow the Spyker propeller-and-wheel roundel ties a Dutch carriage and aircraft maker to the sports cars that revived its name, what its Latin motto says, and which models mattered.
- Segment
- Vehicle maker
- Archived logo versions
- 2
SsangYong
South KoreaHow the SsangYong logo moved from a plain V in 1954 to the dragon-wing emblem, what the name Double Dragon means, and which SUVs made the brand known.
- Segment
- Vehicle maker
- Archived logo versions
- 8
SSC
United StatesA look at the SSC shield with its blue diamonds, red chevron and Latin motto, plus the company behind the Ultimate Aero and Tuatara hypercars.
- Segment
- Vehicle maker
- Archived logo versions
- 1
Stelato
ChinaStelato is a Chinese premium electric car brand launched in 2024 by BAIC BluePark and Huawei. See what its vertical badge shows and which car carries it.
- Segment
- Vehicle maker
- Archived logo versions
- 1
Details are shown for the 24 best-known brands. All 29 brands are in the table above.
Car Brands That Start With S: Analysis
Why browse by initial
Browsing by initial is the quickest way to find a brand when only the first letter is certain. Brands starting with S come from different countries and eras, so the list is also a cross-section of the industry.
Where these brands come from
United States has the most brands on this list (7 of 29), followed by China (6) and Japan (3). In all, 12 countries are represented.
FAQ: Car Brands That Start With S
Which car brands start with S?
Subaru, SEAT, Saab, Saipa, Saleen, SANY, Saturn, Scania, SCG and Scion, and 19 more in the table above.
Which is the oldest brand on this list?
Subaru, founded in 1953.
How is this list compiled?
Brands are listed by the first letter of their name as it appears on the brand page.
Sources & methodology
Brands are listed by the first letter of their name as it appears on the brand page. Each brand page lists its own sources, and the logo images are an educational reference archive.
Maintained by Artsiom Dusau, a software engineer and BMW 4 Series owner. Editorial policy