Short answer
60 car brands in the archive have a shield or crest in their logo, including Cadillac, Hongqi and Lamborghini.
Quick read
Car Logos With Shields and Crests: Key Facts
- Brands on this list
- 60
- Countries
- 18
- Oldest brand
- Peugeot (1810)
- Newest brand
- Lamborghini (1963)
- Most brands from
- United States (17)
Car Logos With Shields and Crests at a Glance
| Brand | Country | Founded | Logo element |
|---|---|---|---|
 |
United States | 1902 | The quartered shield |
 |
China | 1958 | Chrome-rimmed shield |
 |
Italy | 1963 | Shield and gold border |
 |
France | 1810 | The shield |
 |
South Korea | — | The shield |
 |
Germany | — | The shield |
 |
Spain | — | The striped shield |
 |
Italy | — | The shield |
 |
United States | — | The fan-shaped shield |
 |
Germany | — | The shield |
 |
United Kingdom | — | The shield |
 |
Romania | — | The shield |
 |
Germany | — | The shield |
 |
Japan | — | The shield |
 |
United States | — | The shield |
 |
United States | — | The red shield |
 |
United Kingdom | — | The SUPER 7 shield |
 |
Italy | — | The shield |
 |
Germany | — | The silver shield |
 |
United States | — | The shield |
 |
United States | — | The shield |
 |
United States | — | The metallic shield |
 |
Russia | — | The blue shield |
 |
United Kingdom | — | The shield |
 |
Germany | — | The red shield |
 |
China | — | The shield |
 |
United States | — | The red shield |
 |
United States | — | The shield |
 |
Canada | — | Shield |
 |
Iran | — | The shield |
 |
Italy | — | The shield |
 |
Italy | — | The shield |
 |
United States | — | The shield |
 |
United Kingdom | — | The silver shield |
 |
Sweden | — | The shield |
 |
Italy | — | The shield |
 |
United Kingdom | — | The green triangle |
 |
Taiwan | — | The badge |
 |
Italy | — | Gold and blue shield |
 |
United Kingdom | — | The shield |
 |
Italy | — | The four-field shield |
 |
United States | — | The shield |
 |
France | — | The shield frame |
 |
France | — | The shield |
 |
Italy | — | The f shield |
 |
Italy | — | The shield |
 |
United States | — | The shield |
 |
Croatia | — | The shield |
 |
China | — | The shield and checkerboard |
 |
United States | — | The shield |
 |
United States | — | The shield |
 |
France | — | The shield |
 |
South Korea | — | The shield |
 |
United States | — | The shield |
 |
Japan | — | The shield |
 |
United States | — | The shield |
 |
United States | — | The shield |
 |
United Arab Emirates | — | The W shield |
 |
United Arab Emirates | — | The shield |
 |
Denmark | — | The shield |
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Car Logos With Shields and Crests: Entry Details
Cadillac
United States · Founded 1902See how the Cadillac crest traces back to a French explorer's coat of arms, why the wreath disappeared in 2021, and which cars carried the badge into the luxury era.
- Logo element
- The quartered shield
- Segment
- Luxury vehicles
- Archived logo versions
- 10
Hongqi
China · Founded 1958How the Hongqi emblem moved from red brush characters to a sunflower disk, an oval and today's shield, and which models carried China's oldest passenger car brand.
- Logo element
- Chrome-rimmed shield
- Segment
- Luxury vehicles
- Archived logo versions
- 4
Lamborghini
Italy · Founded 1963How the Lamborghini shield and raging bull came about, what the badge shows, how the logo changed since 1963, and which cars made the name famous.
- Logo element
- Shield and gold border
- Segment
- Sports cars
- Archived logo versions
- 6
Peugeot
France · Founded 1810How the Peugeot lion went from a walking figure on a saw-blade arrow to a roaring head in a black shield, who created it, and which Peugeot cars became icons.
- Logo element
- The shield
- Segment
- Mass-market
- Archived logo versions
- 19
Genesis
South KoreaHow the Genesis winged badge developed from the 2008 sedan era to the flat black emblem of 2020, what the wings and shield show, and which cars defined the brand.
- Logo element
- The shield
- Segment
- Vehicle maker
- Archived logo versions
- 3
9ff
GermanyHow the 9ff logo changed from a blue script wordmark to a shield with a big cat and a bold 9FF, plus the Dortmund Porsche tuner's history and its record-setting GT9.
- Logo element
- The shield
- Segment
- Vehicle maker
- Archived logo versions
- 2
Abadal
SpainHow the Abadal shield badge of a short-lived Barcelona carmaker looked, what its lettering says, who founded the marque, and which Abadal cars survive.
- Logo element
- The striped shield
- Segment
- Vehicle maker
- Archived logo versions
- 1
Abarth
ItalyHow the Abarth scorpion shield evolved from a 1949 scorpion drawing to today's chrome badge, why Carlo Abarth chose it, and which Abarth cars became icons.
- Logo element
- The shield
- Segment
- Vehicle maker
- Archived logo versions
- 6
Abbott-Detroit
United StatesSee the story behind the Abbott-Detroit badge, a fan-shaped enamel emblem built around a red letter A, and learn what is documented about this short-lived Detroit automaker.
- Logo element
- The fan-shaped shield
- Segment
- Vehicle maker
- Archived logo versions
- 1
Apollo
GermanyHow the Apollo shield and lowercase wordmark came to mark a German hypercar maker that began as Roland Gumpert's Altenburg sports car company.
- Logo element
- The shield
- Segment
- Vehicle maker
- Archived logo versions
- 1
Arash
United KingdomA look at the gold eagle badge of Arash Motor, the small British supercar maker from Newmarket, Suffolk, and how its logo changed after the 2006 rename.
- Logo element
- The shield
- Segment
- Vehicle maker
- Archived logo versions
- 2
ARO
RomaniaHow the ARO shield and lowercase wordmark identified Romania's off-road vehicles from 1957 to 2003, what the name stands for, and which models defined the brand.
- Logo element
- The shield
- Segment
- Vehicle maker
- Archived logo versions
- 2
Artega
GermanyThe Artega shield with its fruit tree and rampant dog, the German sports car maker from Delbrück, and the cars behind the badge.
- Logo element
- The shield
- Segment
- Vehicle maker
- Archived logo versions
- 1
Aspark
JapanLook at the Aspark logo, from the blue arch of 2013 to the dark shield badge of 2017, and at the Owl electric hypercar the Japanese company is known for.
- Logo element
- The shield
- Segment
- Vehicle maker
- Archived logo versions
- 2
Auburn
United StatesTrace the Auburn badge from the Eckhart brothers' carriage shop to E.L. Cord's Art Deco era, and meet the Boattail Speedster that defined Auburn before the marque ended in 1936.
- Logo element
- The shield
- Segment
- Vehicle maker
- Archived logo versions
- 1
Brockway
United StatesTrace Brockway's gold Huskie badge from a Cortland truck maker to Mack's own answer to its Bulldog, and see why the plant closed in 1977.
- Logo element
- The red shield
- Segment
- Vehicle maker
- Archived logo versions
- 1
Caterham
United KingdomHow the green and yellow Caterham Super 7 roundel ties a Surrey Lotus dealer to the Seven, what its elements show, and which Caterham cars matter most.
- Logo element
- The SUPER 7 shield
- Segment
- Vehicle maker
- Archived logo versions
- 1
Cisitalia
ItalyA look at the Cisitalia shield with its golden rearing animal, the Turin company behind it, and the 202 coupe that made the name famous.
- Logo element
- The shield
- Segment
- Vehicle maker
- Archived logo versions
- 1
DKW
GermanyHow the green DKW shield came to mark two-stroke motorcycles and front-drive cars, how it joined the Auto Union rings, and which DKW models became icons.
- Logo element
- The silver shield
- Segment
- Vehicle maker
- Archived logo versions
- 4
Dodge
United StatesSee how the Dodge logo moved from an early hexagram badge through the ram's-head shield to today's red-and-silver wordmark, and which Dodge cars carried each mark.
- Logo element
- The shield
- Segment
- Vehicle maker
- Archived logo versions
- 9
Dodge Viper
United StatesSee how the Dodge Viper's snake-head badge evolved from Sneaky Pete to Stryker, why Chrysler chose the name Viper, and which generations of the car became icons.
- Logo element
- The shield
- Segment
- Vehicle maker
- Archived logo versions
- 3
Eagle
United StatesHow Chrysler's Eagle brand got its eagle-head shield after the 1987 AMC purchase, what the badge shows, and which Eagle cars mattered.
- Logo element
- The metallic shield
- Segment
- Vehicle maker
- Archived logo versions
- 1
GAZ
RussiaHow the GAZ emblem moved from a 1932 oval naming Molotov to the Nizhny Novgorod deer, the crowned shield and today's silver deer, plus the cars that made the name.
- Logo element
- The blue shield
- Segment
- Vehicle maker
- Archived logo versions
- 8
GMA
United KingdomThe Gordon Murray Automotive badge, a winged mermaid on a blue and green shield, and the British supercar maker behind it.
- Logo element
- The shield
- Segment
- Vehicle maker
- Archived logo versions
- 1
Details are shown for the 24 best-known brands. All 60 brands are in the table above.
Car Logos With Shields and Crests: Analysis
Why brands use this symbol
The shield is the oldest outline in vehicle identity. It comes from heraldry, where a crest told others who a family or a city was, and a car badge borrows that authority. Brands use it to link a product to a place of origin, a racing history or a founding family.
Where these brands come from
United States has the most brands on this list (17 of 60), followed by Italy (10) and United Kingdom (6). In all, 18 countries are represented.
How old these brands are
The oldest brand on this list is Peugeot, founded in 1810, and the newest is Lamborghini, founded in 1963. The most common founding decade is the 1810s (1 brand).
FAQ: Car Logos With Shields and Crests
Which car brands have a shield or crest in their logo?
Cadillac, Hongqi, Lamborghini, Peugeot, Genesis, 9ff, Abadal, Abarth, Abbott-Detroit and Apollo, and 50 more in the table above.
Which is the oldest brand on this list?
Peugeot, founded in 1810.
How is this list compiled?
A brand is listed when its logo decoder, on the brand's own page, names this element as a part of the mark. The note is that part's label.
Sources & methodology
A brand is listed when its logo decoder, on the brand's own page, names this element as a part of the mark. The note is that part's label. Each brand page lists its own sources, and the logo images are an educational reference archive.
Maintained by Artsiom Dusau, a software engineer and BMW 4 Series owner. Editorial policy