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Origins and Logo Archive

What we compareAudi9ff
Country in archiveGermanyGermany
FoundedJuly 16, 19092001
FounderAugust HorchJan Fatthauer
HeadquartersIngolstadt, Bavaria, GermanyDortmund, North Rhine-Westphalia, Germany
Name originThe name is the Latin translation of founder August Horch's surname. Horch means "listen" in German and audi is the singular imperative of the Latin audire. After a court ruled that August Horch could no longer use his own name for his second company, the name was proposed by the son of a business friend in 1909, and the firm was entered in the register as Audi in 1910.Wikipedia does not explain where the name 9ff comes from. It does record that the company was founded by Jan Fatthauer and that it specializes in Porsche conversions. The 9 may allude to the Porsche 911 line, but that is an assumption and not a documented fact.
Selected modelsAudi Front, Auto Union Type C, Quattro, A4, TT, R8GT9, Speed9, GTurbo
Earliest archived brand logo19092001
Latest archived logo20162021
Archived logo assets122

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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