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Latest archived mark · 2016

Audi

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Latest archived mark · 2011

Mercedes-Benz

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What we compare	Audi	Mercedes-Benz
Country in archive	Germany	Germany
Founded	July 16, 1909	June 28, 1926
Founder	August Horch	Karl Benz and Gottlieb Daimler (through Benz & Cie. and Daimler-Motoren-Gesellschaft)
Headquarters	Ingolstadt, Bavaria, Germany	Stuttgart, Baden-Württemberg, Germany
Name origin	The name is the Latin translation of founder August Horch's surname. Horch means "listen" in German and audi is the singular imperative of the Latin audire. After a court ruled that August Horch could no longer use his own name for his second company, the name was proposed by the son of a business friend in 1909, and the firm was entered in the register as Audi in 1910.	Mercedes comes from Mercédès Jellinek, the daughter of the Austrian entrepreneur Emil Jellinek, who sold Daimler cars and raced them under the name Mercedes. Benz comes from Karl Benz, whose company Benz & Cie. merged with Daimler-Motoren-Gesellschaft in 1926 to form Daimler-Benz.
Selected models	Audi Front, Auto Union Type C, Quattro, A4, TT, R8	Mercedes 35 hp, SSK, W125, 300 SL, S-Class, G-Class
Earliest archived brand logo	1909	1926
Latest archived logo	2016	2011
Archived logo assets	12	9

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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