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Origins and Logo Archive

What we compareMercedes-BenzABT
Country in archiveGermanyGermany
FoundedJune 28, 19261991
FounderKarl Benz and Gottlieb Daimler (through Benz & Cie. and Daimler-Motoren-Gesellschaft)Abt family
HeadquartersStuttgart, Baden-Württemberg, GermanyKempten im Allgäu, Bavaria, Germany
Name originMercedes comes from Mercédès Jellinek, the daughter of the Austrian entrepreneur Emil Jellinek, who sold Daimler cars and raced them under the name Mercedes. Benz comes from Karl Benz, whose company Benz & Cie. merged with Daimler-Motoren-Gesellschaft in 1926 to form Daimler-Benz.ABT is the surname of the Abt family of Kempten im Allgäu. The family business goes back to 1896, when Johann Baptist Abt's blacksmith and horseshoeing tradition began, and Abt Sportsline GmbH was founded in 1991.
Selected modelsMercedes 35 hp, SSK, W125, 300 SL, S-Class, G-ClassAudi A4 DTM, Audi R8 LMS GT3, Abt R8 GTR
Earliest archived brand logo1926—
Latest archived logo20111990s
Archived logo assets91

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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