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Latest archived mark · 2011

Mercedes-Benz

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Latest archived mark · 2016

Audi

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What we compare	Mercedes-Benz	Audi
Country in archive	Germany	Germany
Founded	June 28, 1926	July 16, 1909
Founder	Karl Benz and Gottlieb Daimler (through Benz & Cie. and Daimler-Motoren-Gesellschaft)	August Horch
Headquarters	Stuttgart, Baden-Württemberg, Germany	Ingolstadt, Bavaria, Germany
Name origin	Mercedes comes from Mercédès Jellinek, the daughter of the Austrian entrepreneur Emil Jellinek, who sold Daimler cars and raced them under the name Mercedes. Benz comes from Karl Benz, whose company Benz & Cie. merged with Daimler-Motoren-Gesellschaft in 1926 to form Daimler-Benz.	The name is the Latin translation of founder August Horch's surname. Horch means "listen" in German and audi is the singular imperative of the Latin audire. After a court ruled that August Horch could no longer use his own name for his second company, the name was proposed by the son of a business friend in 1909, and the firm was entered in the register as Audi in 1910.
Selected models	Mercedes 35 hp, SSK, W125, 300 SL, S-Class, G-Class	Audi Front, Auto Union Type C, Quattro, A4, TT, R8
Earliest archived brand logo	1926	1909
Latest archived logo	2011	2016
Archived logo assets	9	12

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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