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Origins and Logo Archive

What we compareBertoneAbarth
Country in archiveItalyItaly
Founded1912March 31, 1949
FounderGiovanni BertoneCarlo Abarth
HeadquartersGrugliasco, Piedmont, ItalyTurin, Piedmont, Italy
Name originThe company carries the surname of its founder, Giovanni Bertone, who set up a carriage building and repair shop in Turin in 1912. His son Giuseppe, known as Nuccio, later led the firm, so the name stayed in the family for generations.Abarth is the surname of its founder, Carlo Abarth, who was born Karl Albert Abarth in Vienna and became an Italian citizen. The company was first named Abarth & C. when it was founded in 1949.
Selected modelsAlfa Romeo Giulietta Sprint Speciale, Lamborghini Miura, Lancia Stratos Zero, Alfa Romeo Montreal, Lamborghini Countach, Fiat X1/9Fiat-Abarth 1000 TC, Abarth-Simca 1300 GT, Fiat 131 Abarth Rally, Abarth 595, Abarth 124 Spider
Earliest archived brand logo19121949
Latest archived logo20102007
Archived logo assets36

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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