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Latest archived mark · 2010

Bertone

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Latest archived mark · 2015

Alfa Romeo

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What we compare	Bertone	Alfa Romeo
Country in archive	Italy	Italy
Founded	1912	June 24, 1910
Founder	Giovanni Bertone	Ugo Stella
Headquarters	Grugliasco, Piedmont, Italy	Turin, Piedmont, Italy
Name origin	The company carries the surname of its founder, Giovanni Bertone, who set up a carriage building and repair shop in Turin in 1912. His son Giuseppe, known as Nuccio, later led the firm, so the name stayed in the family for generations.	The name combines the acronym A.L.F.A., for Anonima Lombarda Fabbrica Automobili, with the surname of the Neapolitan engineer and entrepreneur Nicola Romeo, who took control of the company in 1915. The first car to carry the combined Alfa Romeo name was the Torpedo 20-30 HP in 1920.
Selected models	Alfa Romeo Giulietta Sprint Speciale, Lamborghini Miura, Lancia Stratos Zero, Alfa Romeo Montreal, Lamborghini Countach, Fiat X1/9	P2, 8C 2900A, Giulietta, Spider, 33 Stradale, Montreal, Giulia
Earliest archived brand logo	1912	1910
Latest archived logo	2010	2015
Archived logo assets	3	14

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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