Latest archived mark · 2010

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Latest archived mark · 2010

Latest archived mark · 2012

| What we compare | Bertone | ATS |
|---|---|---|
| Country in archive | Italy | Italy |
| Founded | 1912 | 1962 |
| Founder | Giovanni Bertone | Carlo Chiti and Giotto Bizzarrini |
| Headquarters | Grugliasco, Piedmont, Italy | Bologna, Emilia-Romagna, Italy |
| Name origin | The company carries the surname of its founder, Giovanni Bertone, who set up a carriage building and repair shop in Turin in 1912. His son Giuseppe, known as Nuccio, later led the firm, so the name stayed in the family for generations. | ATS stands for Automobili Turismo e Sport, Italian for "Touring and Sport Automobiles." The initials describe the two kinds of cars the company set out to build, a road-going grand tourer and a racing car. |
| Selected models | Alfa Romeo Giulietta Sprint Speciale, Lamborghini Miura, Lancia Stratos Zero, Alfa Romeo Montreal, Lamborghini Countach, Fiat X1/9 | 2500 GT, 2500 GTS, ATS GT |
| Earliest archived brand logo | 1912 | 1962 |
| Latest archived logo | 2010 | 2012 |
| Archived logo assets | 3 | 2 |
Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.
Editorial review completed.
Editorial review completed.