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Origins and Logo Archive

What we compareABTMercedes-Benz
Country in archiveGermanyGermany
Founded1991June 28, 1926
FounderAbt familyKarl Benz and Gottlieb Daimler (through Benz & Cie. and Daimler-Motoren-Gesellschaft)
HeadquartersKempten im Allgäu, Bavaria, GermanyStuttgart, Baden-Württemberg, Germany
Name originABT is the surname of the Abt family of Kempten im Allgäu. The family business goes back to 1896, when Johann Baptist Abt's blacksmith and horseshoeing tradition began, and Abt Sportsline GmbH was founded in 1991.Mercedes comes from Mercédès Jellinek, the daughter of the Austrian entrepreneur Emil Jellinek, who sold Daimler cars and raced them under the name Mercedes. Benz comes from Karl Benz, whose company Benz & Cie. merged with Daimler-Motoren-Gesellschaft in 1926 to form Daimler-Benz.
Selected modelsAudi A4 DTM, Audi R8 LMS GT3, Abt R8 GTRMercedes 35 hp, SSK, W125, 300 SL, S-Class, G-Class
Earliest archived brand logo—1926
Latest archived logo1990s2011
Archived logo assets19

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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