Latest archived mark · 1990s

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Latest archived mark · 1990s

Latest archived mark · 2011

| What we compare | ABT | Mercedes-Benz |
|---|---|---|
| Country in archive | Germany | Germany |
| Founded | 1991 | June 28, 1926 |
| Founder | Abt family | Karl Benz and Gottlieb Daimler (through Benz & Cie. and Daimler-Motoren-Gesellschaft) |
| Headquarters | Kempten im Allgäu, Bavaria, Germany | Stuttgart, Baden-Württemberg, Germany |
| Name origin | ABT is the surname of the Abt family of Kempten im Allgäu. The family business goes back to 1896, when Johann Baptist Abt's blacksmith and horseshoeing tradition began, and Abt Sportsline GmbH was founded in 1991. | Mercedes comes from Mercédès Jellinek, the daughter of the Austrian entrepreneur Emil Jellinek, who sold Daimler cars and raced them under the name Mercedes. Benz comes from Karl Benz, whose company Benz & Cie. merged with Daimler-Motoren-Gesellschaft in 1926 to form Daimler-Benz. |
| Selected models | Audi A4 DTM, Audi R8 LMS GT3, Abt R8 GTR | Mercedes 35 hp, SSK, W125, 300 SL, S-Class, G-Class |
| Earliest archived brand logo | — | 1926 |
| Latest archived logo | 1990s | 2011 |
| Archived logo assets | 1 | 9 |
Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.
Editorial review completed.
Editorial review completed.