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Latest archived mark · 2017

Ford

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Latest archived mark · 1969

AMC

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What we compare	Ford	AMC
Country in archive	United States	United States
Founded	June 16, 1903	May 1, 1954
Founder	Henry Ford	George W. Mason
Headquarters	Dearborn, Michigan, United States	Southfield, Michigan, United States
Name origin	The company carries Henry Ford's surname. In the badge, that name is treated as a wordmark: its connected strokes make the lettering recognizable as an image as well as a word.	American Motors Corporation took its name directly from its own description: a newly combined, all-American automaker formed on May 1, 1954, when Nash-Kelvinator Corporation and the Hudson Motor Car Company merged. Unlike brands named for a founder's surname, "American Motors" was a descriptive, patriotic corporate name chosen for the merged company itself, and "AMC" is simply the initials the public and the company came to use for it. No more elaborate origin story for the specific wording appears to be documented.
Selected models	Model T, Mustang, F-150, Bronco, GT40, Mustang Mach-E	Rambler, AMX, Javelin, Gremlin, Pacer, Eagle
Earliest archived brand logo	1903	1954
Latest archived logo	2017	1969
Archived logo assets	11	3

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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