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Origins and Logo Archive

What we compareAriaChevrolet
Country in archiveUnited StatesUnited States
Founded1996November 3, 1911
FounderCharles Taylor, Clive Hawkins, Kevin CainLouis Chevrolet, Arthur Chevrolet, William C. Durant
HeadquartersIrvine, California, United StatesDetroit, Michigan, United States
Name originAria Group has not published why it chose the name "Aria." The word is most commonly known as a musical term for a solo vocal piece, but no company statement ties the name to that meaning, to a founder, or to any other documented source. The origin should be treated as unconfirmed rather than settled.The company is named for co-founder Louis Chevrolet, a Swiss-born racing driver and engineer. Louis and his brother Arthur partnered with William C. Durant, the ousted founder of General Motors, to start the Chevrolet Motor Car Company in 1911. Durant used the new company's profits to buy back control of General Motors a few years later, folding Chevrolet in as a GM division.
Selected modelsFXEBel Air, Corvette, Impala, Camaro, Suburban
Earliest archived brand logo20191911
Latest archived logo20192013
Archived logo assets115

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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