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Latest archived mark · 2013

Chevrolet

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Latest archived mark · 1969

AMC

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What we compare	Chevrolet	AMC
Country in archive	United States	United States
Founded	November 3, 1911	May 1, 1954
Founder	Louis Chevrolet, Arthur Chevrolet, William C. Durant	George W. Mason
Headquarters	Detroit, Michigan, United States	Southfield, Michigan, United States
Name origin	The company is named for co-founder Louis Chevrolet, a Swiss-born racing driver and engineer. Louis and his brother Arthur partnered with William C. Durant, the ousted founder of General Motors, to start the Chevrolet Motor Car Company in 1911. Durant used the new company's profits to buy back control of General Motors a few years later, folding Chevrolet in as a GM division.	American Motors Corporation took its name directly from its own description: a newly combined, all-American automaker formed on May 1, 1954, when Nash-Kelvinator Corporation and the Hudson Motor Car Company merged. Unlike brands named for a founder's surname, "American Motors" was a descriptive, patriotic corporate name chosen for the merged company itself, and "AMC" is simply the initials the public and the company came to use for it. No more elaborate origin story for the specific wording appears to be documented.
Selected models	Bel Air, Corvette, Impala, Camaro, Suburban	Rambler, AMX, Javelin, Gremlin, Pacer, Eagle
Earliest archived brand logo	1911	1954
Latest archived logo	2013	1969
Archived logo assets	15	3

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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