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Origins and Logo Archive

What we compareFerrariATS
Country in archiveItalyItaly
Founded19391962
FounderEnzo FerrariCarlo Chiti and Giotto Bizzarrini
HeadquartersMaranello, Emilia-Romagna, ItalyBologna, Emilia-Romagna, Italy
Name originThe company carries the surname of its founder, Enzo Ferrari. The name was first used for the racing team Scuderia Ferrari in 1929, and the company adopted the Ferrari name in 1945 after operating as Auto Avio Costruzioni because of a noncompete agreement with Alfa Romeo.ATS stands for Automobili Turismo e Sport, Italian for "Touring and Sport Automobiles." The initials describe the two kinds of cars the company set out to build, a road-going grand tourer and a racing car.
Selected models125 S, 250 GTO, 365 GTB/4 Daytona, Testarossa, F40, Enzo2500 GT, 2500 GTS, ATS GT
Earliest archived brand logo19391962
Latest archived logo20022012
Archived logo assets132

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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