Latest archived mark · 2002

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Latest archived mark · 2002

Latest archived mark · 2012

| What we compare | Ferrari | ATS |
|---|---|---|
| Country in archive | Italy | Italy |
| Founded | 1939 | 1962 |
| Founder | Enzo Ferrari | Carlo Chiti and Giotto Bizzarrini |
| Headquarters | Maranello, Emilia-Romagna, Italy | Bologna, Emilia-Romagna, Italy |
| Name origin | The company carries the surname of its founder, Enzo Ferrari. The name was first used for the racing team Scuderia Ferrari in 1929, and the company adopted the Ferrari name in 1945 after operating as Auto Avio Costruzioni because of a noncompete agreement with Alfa Romeo. | ATS stands for Automobili Turismo e Sport, Italian for "Touring and Sport Automobiles." The initials describe the two kinds of cars the company set out to build, a road-going grand tourer and a racing car. |
| Selected models | 125 S, 250 GTO, 365 GTB/4 Daytona, Testarossa, F40, Enzo | 2500 GT, 2500 GTS, ATS GT |
| Earliest archived brand logo | 1939 | 1962 |
| Latest archived logo | 2002 | 2012 |
| Archived logo assets | 13 | 2 |
Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.
Editorial review completed.
Editorial review completed.