Short answer
Why the Lotus logo has this color
The green in the Lotus badge belongs to the tradition of British racing green, the color Britain used in international racing after 1903, and Team Lotus ran its cars in green in the 1960s. Lotus has not published a meaning for the yellow or for the combination, and the sources used here do not say who chose them. The four letters in the middle, ACBC, are documented: they are the initials of founder Anthony Colin Bruce Chapman.
Quick read
Lotus logo at a glance
- Green
- British racing green, used by British racing teams since 1903
- Yellow
- No published meaning
- Monogram
- ACBC, for Anthony Colin Bruce Chapman
- Black-and-white badge
- Tried in 1968, according to Autocar
- Yellow roundel
- Presented in golden yellow in the 1989 version
- Current logo
- Flat version introduced in 2019
Logo palette
Lotus logo colors
Select a swatch to copy its HEX value. Values reference archived artwork unless official guidelines are cited.
#F9DA01The roundel field behind the green triangle, sampled from the archived logo file (2010 version). The 2019 flat version samples closer to
#013011The rounded triangle that holds the monogram and name in the 2010 version. The 2019 version samples as a darker
The Lotus logo green is racing green
British racing green began with the 1903 Gordon Bennett Cup. Motor racing on public roads was illegal in Great Britain, so the race took place in Ireland, and the British Napier team painted its cars shamrock green as a mark of respect for the Irish hosts. Green then became the British national racing color. Team Lotus was running in British racing green when it became the first works Formula One team to adopt a sponsor livery in 1968, with Graham Hill's Lotus 49B at the Spanish Grand Prix in the red, gold and white of Gold Leaf cigarettes.
When Lotus returned to Formula One in 2010 with the Lotus Racing T127, it painted the car dark green with yellow. The team said the choice aimed at striking an emotional chord with young and old alike, by evoking memories of iconic motor racing moments.
What about the yellow in the Lotus logo?
No source consulted here explains the yellow. Lotus has not published a meaning for it, and the founder's own reasons were never recorded in these sources, so any story about the roundel's yellow representing sunshine or a lotus flower is a guess. What is documented is how the badge looked over time. The original design ran from 1948 to 1985 and featured the Lotus name and the intertwined ACBC initials. A black-and-white version was tried in 1968. The 1989 version showed the circular badge in a golden yellow shade, and Lotus kept the green and yellow for its 2019 revamp, when it removed the chrome and shading and set the same elements flat.
The letters in the middle of the Lotus logo are documented
The ACBC monogram stands for Anthony Colin Bruce Chapman, the full name of the founder. Wikipedia adds that his original partners, Michael and Nigel Allen, were allegedly told the letters meant Colin Chapman and the Allen Brothers. That is an allegation about what the partners were told and should not be treated as the official reading.
The archive shows early versions in black and white, with the colored enamel roundel appearing in later files. The 1984 and 1986 archived badges are black ovals with a ligatured LOTUS wordmark, so the yellow disc and green triangle were not constant.
The Lotus logo colors today
In the 2010-era badge the disc is a glossy yellow ringed in chrome, and the rounded triangle is a very dark green, close to black on a photo. The archived 2019 flat version samples closer to a bright yellow and a darker green, with no chrome. The white or silver lettering carries the name and the monogram. These are sampled from archive files, not official color codes, so none are quoted here as brand specifications.
Logo archive
Lotus logo versions through the years
1948 A monochrome roundel
1984 A black oval wordmark
1989 Yellow and green enamel
2010 A glossy chrome finish
2019 Flat and simplified
Frequently asked questions
Lotus logo color questions answered
Why is the Lotus logo yellow and green?
The green follows British racing green, the traditional color of British racing cars, which Team Lotus ran in the 1960s. Lotus has not published a meaning for the yellow or for the pairing.
What do the letters ACBC on the Lotus logo mean?
They stand for Anthony Colin Bruce Chapman, the founder. Wikipedia notes that his original partners, the Allen brothers, were allegedly told the letters meant Colin Chapman and the Allen Brothers.
Was the Lotus logo always yellow and green?
No. The archive includes monochrome early versions and black ovals from 1984 and 1986. Autocar reports a black-and-white version in 1968 and says the 1989 badge used a golden yellow roundel.
Did Lotus change its logo recently?
Yes, in 2019 the badge was redrawn as a flat design without the chrome and shading. It kept the yellow, green and ACBC elements.
What is British racing green?
It is the green used by British racing teams, which began at the 1903 Gordon Bennett Cup in Ireland when the Napier cars were painted shamrock green.
Keep reading
More logo meanings
References
Sources for the Lotus logo story
- Wikipedia — Lotus Cars
- Wikipedia — British racing green
- Wikipedia — Team Lotus
- Autocar — Lotus reveals new logo as part of brand revamp
Lotus logo and history. Logo images are an educational reference archive.