Logo color · Aston Martin

Why Is Aston Martin Green?

Aston Martin is not green because of its logo, which is black and white today. The green is British racing green, a color that goes back to a 1903 race in Ireland, and the company has tied it to its racing cars ever since.

Editor: · Editorial policy · Updated

Green Aston Martin DBR1 sports racing car with race number 63 driving on a track
Aston Martin DBR1 · CC BY 2.0 / Darren

Short answer

Why the Aston Martin logo has this color

Aston Martin's green is British racing green, the color Britain used for its racing cars after the 1903 Gordon Bennett Cup in Ireland, where the British team painted its Napiers shamrock green out of respect for the Irish hosts. Aston Martin raced its DBR1 sports cars in green in the 1950s, won Le Mans in one in 1959, and brought the shade back for its Formula One team in 2021. The company's winged badge itself is not green today, and Aston Martin has not published a statement explaining why green became its signature.

Quick read

Aston Martin logo at a glance

Color
British racing green
Origin of the shade
1903 Gordon Bennett Cup, Ireland (Napier cars painted shamrock green)
Aston Martin Le Mans win
1959, DBR1 driven by Carroll Shelby and Roy Salvadori
Green in the archived logo
Name plate in the 2003-era wings badge
Current badge
Black outlines on white since 2021
Back in Formula One
2021, in green, after 61 years away

Logo palette

Aston Martin logo colors

Select a swatch to copy its HEX value. Values reference archived artwork unless official guidelines are cited.

Black#000000

The outline of the wings, the feather lines and the lettering in the current logo, sampled from the archived logo file.

White#FFFFFF

The light plate behind the name and the open space between the black feather lines.

Racing Green#156443

The plate color in the archived 2003-era version, sampled from that logo file, where the name appears in light letters on green.

Where British racing green comes from

Early international races assigned each country a color so spectators could tell the national teams apart. Britain's 1902 entry could not use red, white or blue because other nations had already taken them in 1900. For the 1903 Gordon Bennett Cup, motor racing on public roads was illegal in Great Britain, so the race was held in Ireland, which was then part of the United Kingdom. As a mark of respect for their Irish hosts, the English Napier cars were painted shamrock green. Napier's Selwyn Edge won, and green became the British racing color for decades (see the British racing green article).

Green stopped being compulsory in Formula One once sponsors' colors were allowed. Team Lotus, which had been running green, was the first works team to appear in sponsor livery in 1968, and the sport formally exempted itself from the national color rule in 1970.

Aston Martin green and the DBR1 years

Aston Martin's racing green is tied to its sports racing cars of the 1950s. The DBR1 was built between 1956 and 1959, and only five were made. One of them won the 1959 24 Hours of Le Mans with Carroll Shelby and Roy Salvadori driving, which remains the company's only outright victory at the race. The cars raced in British racing green, the national color of the period.

That is why the company still reaches for the shade whenever it celebrates that era. The 2019 DBS 59 special edition, a run of 24 cars named for the Le Mans year, was finished in Aston Martin Racing Green after the maker studied the DBR1's own paint.

Round gold and black AM monogram badge on the radiator of a 1923 Aston Martin record car
AM badge on the 1923 Razor Blade record car · CC BY-SA 2.0 Akela NDE

Is the Aston Martin logo green?

Mostly no. The earliest archived badge, from 1921, is a round AM monogram in gold and black. The wings that followed were chrome and black for most of their history. The archived 2003-era version of the wings does carry a racing green plate with the name in light letters, but the version introduced in 2021 is flat black line art on white.

So the green lives on the cars and the team, not in the current logo. Aston Martin has not published a statement explaining why it adopted green as a brand color. The link to British racing and the DBR1 era is the documented part. Anything more specific, such as a particular founder's choice, would be a guess.

Silver-gray Aston Martin DB5 sports coupe displayed on a mat in front of a stone building
Aston Martin DB5 · CC BY-SA 4.0 / DeFacto

Why Aston Martin green came back in 2021

Green is not the only Aston Martin color. The most famous road car of the brand, the DB5 of the James Bond films, is silver. Aston Martin built its reputation on grand tourers in many shades, and most customers choose colors other than green.

The racing green returned on track when Lawrence Stroll took a stake in the company in 2020 and the Racing Point Formula One team was renamed Aston Martin. For the 2021 season the AMR21 ran in British racing green, marking the marque's return to Formula One as a constructor after 61 years. The team has kept a green livery since.

Logo archive

Aston Martin logo versions through the years

  • Aston Martin logo, 1921 version1921 The AM monogram
  • Aston Martin logo, 1930 version1930 Chrome and finer feathers
  • Aston Martin logo, 1950 version1950 David Brown joins the badge
  • Aston Martin logo, 2003 version2003 Line art with a green plate
  • Aston Martin logo, 2021 version2021 Bold black outline

See the full Aston Martin logo timeline →

Frequently asked questions

Aston Martin logo color questions answered

Why is Aston Martin green?

The green is British racing green, the color tied to British racing cars since the 1903 Gordon Bennett Cup. Aston Martin raced its DBR1 in green in the 1950s, won Le Mans in one in 1959 and revived the color for its Formula One team in 2021. The company has not published a specific reason for adopting green as a brand color.

Is the Aston Martin logo green?

Not now. The current wings badge, introduced in 2021, is black and white. An archived 2003-era version had a racing green name plate, and many cars wear green badges and paint.

Why is British racing green British?

In the 1903 Gordon Bennett Cup, held in Ireland because road racing was illegal in Great Britain, the British Napier team painted its cars shamrock green as a mark of respect for the Irish hosts.

Did Aston Martin win Le Mans in a green car?

Yes. Carroll Shelby and Roy Salvadori won the 1959 24 Hours of Le Mans in an Aston Martin DBR1, a green sports racing car. It remains the company's only outright win at the race.

What is Aston Martin Racing Green?

It is the company's name for the dark green it offers as a heritage color. Aston Martin used it on special editions such as the 2019 DBS 59, which was finished after studying the DBR1's paint.

Keep reading

More logo meanings

References

Sources for the Aston Martin logo story

Aston Martin logo and history. Logo images are an educational reference archive.