Looking for vehicle specifications? Compare cars or decode a VIN.

Compare cars brands

Explore their origins, identifying marks and logo archives side by side.

First brand

Second brand

Latest archived mark · 2012

ATS

Explore full logo history →

Latest archived mark · 2010

Bertone

Explore full logo history →

What we compare	ATS	Bertone
Country in archive	Italy	Italy
Founded	1962	1912
Founder	Carlo Chiti and Giotto Bizzarrini	Giovanni Bertone
Headquarters	Bologna, Emilia-Romagna, Italy	Grugliasco, Piedmont, Italy
Name origin	ATS stands for Automobili Turismo e Sport, Italian for "Touring and Sport Automobiles." The initials describe the two kinds of cars the company set out to build, a road-going grand tourer and a racing car.	The company carries the surname of its founder, Giovanni Bertone, who set up a carriage building and repair shop in Turin in 1912. His son Giuseppe, known as Nuccio, later led the firm, so the name stayed in the family for generations.
Selected models	2500 GT, 2500 GTS, ATS GT	Alfa Romeo Giulietta Sprint Speciale, Lamborghini Miura, Lancia Stratos Zero, Alfa Romeo Montreal, Lamborghini Countach, Fiat X1/9
Earliest archived brand logo	1962	1912
Latest archived logo	2012	2010
Archived logo assets	2	3

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

Sources & editorial review