Short answer
85 car brands in the archive lead with blue in their documented logo palette, including Ford, Subaru and Mazda.
Quick read
Blue Car Logos: Key Facts
- Brands on this list
- 85
- Countries
- 19
- Oldest brand
- Peugeot (1810)
- Newest brand
- Geely (1986)
- Most brands from
- United States (17)
Blue Car Logos at a Glance
| Brand | Country | Founded | Leading color |
|---|---|---|---|
 |
United States | 1903 | Ford Blue · #003478 |
 |
Japan | 1953 | Subaru Blue · #024F9D |
 |
Japan | 1920 | Mazda blue · #0080C5 |
 |
Germany | 1916 | BMW Blue · #0066B2 |
 |
Germany | 1937 | Volkswagen dark blue · #001E50 |
 |
China | 1986 | Geely Blue · #0067B2 |
 |
Italy | 1914 | Maserati Navy · #0C2D57 |
 |
Italy | 1910 | Alfa Navy · #192B4A |
 |
France | 1810 | Peugeot navy · #0D224A |
 |
France | 1955 | Alpine Blue · #006FBA |
 |
South Korea | — | Hyundai Blue · #004B8D |
 |
Sweden | — | Volvo Blue · #003297 |
 |
Spain | — | SEAT Blue · #0081C3 |
 |
United Kingdom | — | AC Navy · #0E2E4F |
 |
France | — | Aixam Navy · #012455 |
 |
Romania | — | ARO Blue · #2341A0 |
 |
Turkey | — | Askam Blue · #1687C3 |
 |
Italy | — | ATS Blue · #0154B0 |
 |
France | — | Light blue · #A0CDEB |
 |
Germany | — | M blue · #0066B1 |
 |
China | — | Changan Blue · #004382 |
 |
United States | — | Pentastar Blue · #0187BB |
 |
Italy | — | Navy blue · #1F2657 |
 |
United States | — | Cizeta Blue · #031A7A |
 |
United States | — | Cole Navy · #0B0769 |
 |
United States | — | Czinger Blue · #273691 |
 |
South Korea | — | Daewoo Navy · #002E67 |
 |
Netherlands | — | DAF Blue · #00529C |
 |
Japan | — | Datsun Blue · #00206D |
 |
Italy | — | Sky Blue · #90C5E2 |
 |
France | — | Delage Blue · #4D56DC |
 |
China | — | Denza Blue · #053692 |
 |
United States | — | Badge blue · #1C66A0 |
 |
China | — | Slate blue · #34455A |
 |
China | — | Jiefang Blue · #263996 |
 |
India | — | Force Blue · #176FC1 |
 |
United States | — | Chrome Blue-Silver · #ABB6D5 |
 |
Russia | — | GAZ Navy · #00275A |
 |
China | — | Badge blue · #1D90C8 |
 |
India | — | Hindustan Blue · #2D4B9B |
 |
United States | — | Hupmobile Blue · #1D2B74 |
 |
Italy | — | Sky Blue · #009ADC |
 |
Iran | — | IKCO Blue · #0695D6 |
 |
Germany | — | Sky Blue · #76BCE1 |
 |
Italy | — | Navy Blue · #010D6E |
 |
Italy | — | Bright blue · #1554FF |
 |
China | — | Jetta Blue · #2A59FD |
 |
Russia | — | Kamaz Blue · #094FA4 |
 |
United States | — | Emblem blue · #3B2077 |
 |
China | — | King Long Blue · #16325A |
 |
Russia | — | Lada Blue · #0033FF |
 |
Italy | — | Lancia Deep Blue · #062B6D |
 |
United Kingdom | — | British Leyland Navy · #281570 |
 |
China | — | Lifan Blue · #0D5DBC |
 |
United States | — | Chrome Silver · #B6C7D8 |
 |
United Kingdom | — | Marcos Blue · #1C2874 |
 |
Italy | — | Royal Blue · #07078D |
 |
Germany | — | Melkus Blue · #045E9E |
 |
United Kingdom | — | Morgan Navy · #002D5E |
 |
United States | — | Nikola Cyan · #00AEEF |
 |
Italy | — | Badge blue · #3C408A |
 |
United States | — | Blue · #0000FE |
 |
Italy | — | Pininfarina Navy · #19345F |
 |
Sweden | — | Polestar cyan · #03AFEF |
 |
Czech Republic | — | Praga Blue · #0032A9 |
 |
United Kingdom | — | Riley Blue · #040889 |
 |
United States | — | Early blue · #1561B5 |
 |
United Kingdom | — | Ronart Navy · #151258 |
 |
Sweden | — | Saab Navy · #002D66 |
 |
Sweden | — | Scania Navy · #14214E |
 |
United States | — | Light blue · #C5E5F6 |
 |
China | — | Shacman Blue · #005595 |
 |
South Korea | — | SsangYong Navy · #042F65 |
 |
United States | — | SSC Navy · #2C346F |
 |
United States | — | Studebaker Blue · #24399E |
 |
United Kingdom | — | Dark Blue · #194881 |
 |
India | — | Tata Blue · #2665AE |
 |
Japan | — | Light silver · #CED8E2 |
 |
United Kingdom | — | Badge blue · #17339E |
 |
United States | — | Badge Blue · #313BB6 |
 |
China | — | Wuling Navy · #344765 |
 |
China | — | XCMG Blue · #00469B |
 |
China | — | Yutong Blue · #0160B4 |
 |
Serbia | — | Zastava Blue · #021A7B |
 |
Ukraine | — | ZAZ Blue · #015B87 |
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The scale of the difference
Brands by founding decade
Brands on this list with a known founding year, counted by decade.
- 1810s1 brand
- 1900s1 brand
- 1910s3 brands
- 1920s1 brand
- 1930s1 brand
- 1950s2 brands
- 1980s1 brand
Blue Car Logos: Entry Details
Ford
United States · Founded 1903See how the Ford logo evolved from early emblems to today's Blue Oval, what its script means, who shaped it, and which Ford cars became icons.
- Leading color
- Ford Blue · #003478
- Segment
- Mass-market
- Archived logo versions
- 11
Subaru
Japan · Founded 1953How the Subaru star cluster badge grew from a chrome oval of loose stars into today's blue oval, what the six stars mean, and which Subaru cars became icons.
- Leading color
- Subaru Blue · #024F9D
- Segment
- Mass-market
- Archived logo versions
- 9
Mazda
Japan · Founded 1920From a Hiroshima cork maker to today's winged oval, see how the Mazda logo changed, what the name means, and which cars defined the brand.
- Leading color
- Mazda blue · #0080C5
- Segment
- Mass-market
- Archived logo versions
- 15
BMW
Germany · Founded 1916How the BMW roundel grew out of the Rapp Motorenwerke emblem, what its blue and white quarters mean, why the propeller story is a myth, and which cars built the brand.
- Leading color
- BMW Blue · #0066B2
- Segment
- Luxury vehicles
- Archived logo versions
- 9
Volkswagen
Germany · Founded 1937How the VW monogram grew from a 1937 cogwheel-and-propeller mark into today's flat blue roundel, who may have drawn it, and which cars made it famous.
- Leading color
- Volkswagen dark blue · #001E50
- Segment
- Mass-market
- Archived logo versions
- 13
Geely
China · Founded 1986Follow the Geely logo from a red cone mark to the blue roundel, the blue-and-gold shield and today's flat black grille emblem, plus the founder and the cars behind it.
- Leading color
- Geely Blue · #0067B2
- Segment
- Mass-market
- Archived logo versions
- 6
Maserati
Italy · Founded 1914How the Maserati trident grew from a 1926 radiator plaque into today's black trident and script wordmark, where the symbol comes from, and which cars made the badge famous.
- Leading color
- Maserati Navy · #0C2D57
- Segment
- Luxury vehicles
- Archived logo versions
- 12
Alfa Romeo
Italy · Founded 1910How the Alfa Romeo badge grew out of Milan's red cross and the Visconti serpent in 1910, who drew it, what changed through 2015, and which Alfa cars became icons.
- Leading color
- Alfa Navy · #192B4A
- Segment
- Sports cars
- Archived logo versions
- 14
Peugeot
France · Founded 1810How the Peugeot lion went from a walking figure on a saw-blade arrow to a roaring head in a black shield, who created it, and which Peugeot cars became icons.
- Leading color
- Peugeot navy · #0D224A
- Segment
- Mass-market
- Archived logo versions
- 19
Alpine
France · Founded 1955How the Alpine logo grew from a round 1950s badge with a slanted A into today's blue A and wordmark, what the name refers to, and which Alpine cars made the brand famous.
- Leading color
- Alpine Blue · #006FBA
- Segment
- Sports cars
- Archived logo versions
- 3
Hyundai
South KoreaFollow the Hyundai logo from the early HD monograms to the slanted H in an oval, see what the name means, and meet the cars and people behind South Korea's largest carmaker.
- Leading color
- Hyundai Blue · #004B8D
- Segment
- Vehicle maker
- Archived logo versions
- 7
Volvo
SwedenSee how the Volvo logo went from an oval Gothenburg badge to the iron-mark ring and arrow, what the symbol means, and which Volvo cars became icons.
- Leading color
- Volvo Blue · #003297
- Segment
- Vehicle maker
- Archived logo versions
- 13
SEAT
SpainFollow the SEAT logo from the winged Fiat-license shield of 1953 to the angular S of today, and see who and what shaped the Spanish carmaker.
- Leading color
- SEAT Blue · #0081C3
- Segment
- Vehicle maker
- Archived logo versions
- 9
AC
United KingdomFollow the AC roundel from its early monogram to the green badge of the Cobra years and today's navy mark, and learn what is documented about its name, owners and cars.
- Leading color
- AC Navy · #0E2E4F
- Segment
- Vehicle maker
- Archived logo versions
- 5
Aixam
FranceHow the Aixam logo moved from a plain block wordmark to a circular badge with a stylized A, and the French microcars that wear it.
- Leading color
- Aixam Navy · #012455
- Segment
- Vehicle maker
- Archived logo versions
- 3
ARO
RomaniaHow the ARO shield and lowercase wordmark identified Romania's off-road vehicles from 1957 to 2003, what the name stands for, and which models defined the brand.
- Leading color
- ARO Blue · #2341A0
- Segment
- Vehicle maker
- Archived logo versions
- 2
Askam
TurkeyA look at the Askam logo, the Turkish truck maker's blue emblem and wordmark, plus the company's Chrysler roots, its Fargo and DeSoto trucks, and its end.
- Leading color
- Askam Blue · #1687C3
- Segment
- Vehicle maker
- Archived logo versions
- 1
ATS
ItalyHow the round ATS badge with its lowercase wordmark and red dragon changed from the 1962 blue enamel look to the black 2012 revival, and who built the cars behind it.
- Leading color
- ATS Blue · #0154B0
- Segment
- Vehicle maker
- Archived logo versions
- 2
Berliet
FranceSee how the Berliet logo moved from a bold script wordmark to the locomotive-front badge and a later geometric mark, and which Berliet vehicles became icons.
- Leading color
- Light blue · #A0CDEB
- Segment
- Vehicle maker
- Archived logo versions
- 3
BMW M
GermanyHow the three-stripe BMW M badge came to mark Munich's motorsport division, what the M stands for, and which M cars from the M1 to the XM made it famous.
- Leading color
- M blue · #0066B1
- Segment
- Vehicle maker
- Archived logo versions
- 3
Changan
ChinaHow the Changan logo moved from a red arch in an oval to a chrome emblem and then a blue V, what the name means, and which cars defined the brand.
- Leading color
- Changan Blue · #004382
- Segment
- Vehicle maker
- Archived logo versions
- 4
Chrysler
United StatesTrace the Chrysler badge from its 1924 winged seal to the Pentastar, see what the five-pointed star actually means, and meet the cars that carried it.
- Leading color
- Pentastar Blue · #0187BB
- Segment
- Vehicle maker
- Archived logo versions
- 10
Cisitalia
ItalyA look at the Cisitalia shield with its golden rearing animal, the Turin company behind it, and the 202 coupe that made the name famous.
- Leading color
- Navy blue · #1F2657
- Segment
- Vehicle maker
- Archived logo versions
- 1
Cizeta
United StatesTrace the Cizeta badge from the 1988 Cizeta-Moroder V16T debut in Los Angeles to its blue-and-gold roundel with two animal heads, and see who drew it and why only 11 cars were built.
- Leading color
- Cizeta Blue · #031A7A
- Segment
- Vehicle maker
- Archived logo versions
- 1
Details are shown for the 24 best-known brands. All 85 brands are in the table above.
Blue Car Logos: Analysis
Why brands choose this color
Blue is the most common colour in corporate identity because it reads as trust, reliability and technology. It is also a heritage colour for several national racing teams.
Where these brands come from
United States has the most brands on this list (17 of 85), followed by China (13) and Italy (12). In all, 19 countries are represented.
How old these brands are
The oldest brand on this list is Peugeot, founded in 1810, and the newest is Geely, founded in 1986. The most common founding decade is the 1910s (3 brands).
FAQ: Blue Car Logos
Which car brands lead with blue in their documented logo palette?
Ford, Subaru, Mazda, BMW, Volkswagen, Geely, Maserati, Alfa Romeo, Peugeot and Alpine, and 75 more in the table above.
Which is the oldest brand on this list?
Peugeot, founded in 1810.
How is this list compiled?
Brands are grouped by the first saturated color in the palette documented in their 'Logo Colors' section. Brands whose palette is only black, white and gray go to black or silver. The note is the color that decided the group.
Sources & methodology
Brands are grouped by the first saturated color in the palette documented in their 'Logo Colors' section. Brands whose palette is only black, white and gray go to black or silver. The note is the color that decided the group. Each brand page lists its own sources, and the logo images are an educational reference archive.
Maintained by Artsiom Dusau, a software engineer and BMW 4 Series owner. Editorial policy