Short answer
54 car brands in the archive have a documented slogan, including Ford, Chevrolet and Cadillac.
Quick read
Car Company Slogans: Key Facts
- Brands on this list
- 54
- Countries
- 14
- Oldest brand
- Opel (1862)
- Newest brand
- BYD (1995)
- Most brands from
- United States (21)
Car Company Slogans at a Glance
| Brand | Country | Founded | Slogan |
|---|---|---|---|
 |
United States | 1903 | “Have you driven a Ford, lately?” (1980s) |
 |
United States | 1911 | “Find New Roads” (2013–present) |
 |
United States | 1902 | “Standard of the World” (Since 1908) |
 |
Japan | 1948 | “The Power of Dreams” (2007 onward (US)) |
 |
Japan | 1933 | “The Name is Nissan” (1980s) |
 |
Japan | 1953 | “Confidence in Motion” (Early 2010s) |
 |
Japan | 1989 | “The Relentless Pursuit of Perfection” (1989–2011) |
 |
Japan | 1920 | “Zoom-Zoom” (from 2000) |
 |
Germany | 1926 | “The Best or Nothing” |
 |
Germany | 1916 | “The Ultimate Driving Machine” (1970s) |
 |
Germany | 1909 | “Vorsprung durch Technik” |
 |
Germany | 1862 | “Wir Leben Autos.” (2009–2017) |
 |
China | 1995 | “Build Your Dreams” (2008) |
 |
Italy | 1910 | “Cuore Sportivo” |
 |
United Kingdom | 1904 | “The Best Car in the World” |
 |
United Kingdom | 1919 | “The Silent Sports Car” |
 |
United Kingdom | 1935 | “Grace, Space, Pace” |
 |
France | 1899 | “Passion for life” (2015) |
 |
France | 1919 | “Créative Technologie” (From 2009) |
 |
South Korea | — | “New Thinking, New Possibilities” |
 |
South Korea | — | “Movement that inspires” (2021–present) |
 |
Spain | — | “SEAT, auto emoción” (2000–2011) |
 |
Czech Republic | — | “Simply Clever” (until 2022) |
 |
Japan | — | “Acura. Precision Crafted Automobiles.” |
 |
United States | — | “The Great American Road Belongs to Buick” (1988) |
 |
United States | — | “Imported from Detroit” (2011) |
 |
United States | — | “There's a Touch of Tomorrow In All Cole Does Today” (1918) |
 |
South Korea | — | “Daewoo, that's who” (1995) |
 |
Japan | — | “Innovation For Tomorrow” (2007–2011) |
 |
United States | — | “Drive a DeSoto before you decide.” (1950–1958) |
 |
United States | — | “Domestic. Not Domesticated.” (2016–present) |
 |
United States | — | “Get to know Geo” |
 |
Belgium | — | “Supercar and work of art Pure Pleasure!” |
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Australia | — | “Football, Meat Pies, Kangaroos and Holden Cars” (1970s) |
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United States | — | “Lincoln. What a Luxury Car Should Be.” (1985 to the 1990s) |
 |
United States | — | “At the sign of the cat” (1970s) |
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Japan | — | “Drive Your Ambition” (2017–present) |
 |
United States | — | “Not your father's Oldsmobile” (late 1980s) |
 |
United States | — | “Ask the Man Who Owns One” |
 |
Spain | — | “El camión español” |
 |
Malaysia | — | “Building Cars, People First” (2008–present) |
 |
United States | — | “Suddenly it's 1940!” (1933) |
 |
United States | — | “Suddenly, it's 1960!” (1957) |
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United States | — | “We build excitement” |
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Malaysia | — | “Inspiring Connections” (2019) |
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United States | — | “Guts. Glory. Ram.” |
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United Kingdom | — | “As old as the industry, as modern as the hour.” |
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United Kingdom | — | “Set the pattern to the world” |
 |
Sweden | — | “Born From Jets” |
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United States | — | “A different kind of car company” |
 |
United States | — | “First by far with a post-war car” |
 |
United States | — | “The car that made good in a day” |
 |
Japan | — | “Way of Life!” |
 |
United States | — | “The most talked about automobile in the world today” (c. 1947) |
No brands match your search.
The scale of the difference
Brands by founding decade
Brands on this list with a known founding year, counted by decade.
- 1860s1 brand
- 1890s1 brand
- 1900s4 brands
- 1910s5 brands
- 1920s2 brands
- 1930s2 brands
- 1940s1 brand
- 1950s1 brand
- 1980s1 brand
- 1990s1 brand
Car Company Slogans: Entry Details
Ford
United States · Founded 1903See how the Ford logo evolved from early emblems to today's Blue Oval, what its script means, who shaped it, and which Ford cars became icons.
- Slogan
- “Have you driven a Ford, lately?” (1980s)
- Segment
- Mass-market
- Archived logo versions
- 11
Chevrolet
United States · Founded 1911See how the Chevrolet bowtie evolved from a disputed 1913 design to today's gold emblem, the stories behind its shape, and the cars that made it famous.
- Slogan
- “Find New Roads” (2013–present)
- Segment
- Mass-market
- Archived logo versions
- 15
Cadillac
United States · Founded 1902See how the Cadillac crest traces back to a French explorer's coat of arms, why the wreath disappeared in 2021, and which cars carried the badge into the luxury era.
- Slogan
- “Standard of the World” (Since 1908)
- Segment
- Luxury vehicles
- Archived logo versions
- 10
Honda
Japan · Founded 1948Follow the Honda logo from its early trapezoid badge to the rounded H emblem and red wordmark, with the people, plants and cars behind the name.
- Slogan
- “The Power of Dreams” (2007 onward (US))
- Segment
- Mass-market
- Archived logo versions
- 6
Nissan
Japan · Founded 1933How the Nissan logo went from the Datsun red disc and blue bar to a chrome ring and a flat 2020 mark, what the name means, and which Nissan cars became icons.
- Slogan
- “The Name is Nissan” (1980s)
- Segment
- Mass-market
- Archived logo versions
- 18
Subaru
Japan · Founded 1953How the Subaru star cluster badge grew from a chrome oval of loose stars into today's blue oval, what the six stars mean, and which Subaru cars became icons.
- Slogan
- “Confidence in Motion” (Early 2010s)
- Segment
- Mass-market
- Archived logo versions
- 9
Lexus
Japan · Founded 1989How the Lexus oval and L were created for the 1989 launch, who designed the wordmark and the L, what the name means, and which Lexus cars became icons.
- Slogan
- “The Relentless Pursuit of Perfection” (1989–2011)
- Segment
- Luxury vehicles
- Archived logo versions
- 2
Mazda
Japan · Founded 1920From a Hiroshima cork maker to today's winged oval, see how the Mazda logo changed, what the name means, and which cars defined the brand.
- Slogan
- “Zoom-Zoom” (from 2000)
- Segment
- Mass-market
- Archived logo versions
- 15
Mercedes-Benz
Germany · Founded 1926How the Mercedes-Benz three-pointed star grew from a 1900s trademark into the ring badge, who stood behind the brand, and which cars made the name famous.
- Slogan
- “The Best or Nothing”
- Segment
- Luxury vehicles
- Archived logo versions
- 9
BMW
Germany · Founded 1916How the BMW roundel grew out of the Rapp Motorenwerke emblem, what its blue and white quarters mean, why the propeller story is a myth, and which cars built the brand.
- Slogan
- “The Ultimate Driving Machine” (1970s)
- Segment
- Luxury vehicles
- Archived logo versions
- 9
Audi
Germany · Founded 1909How the four rings came from the 1932 Auto Union merger, why the name is Latin for Horch, who shaped the lettering, and which Audi cars became icons.
- Slogan
- “Vorsprung durch Technik”
- Segment
- Luxury vehicles
- Archived logo versions
- 12
Opel
Germany · Founded 1862How the Opel logo moved from an A and O monogram through laurels and a flying airship to today's lightning bolt in a ring, and which cars and people shaped the brand.
- Slogan
- “Wir Leben Autos.” (2009–2017)
- Segment
- Mass-market
- Archived logo versions
- 10
BYD
China · Founded 1995How the BYD logo went from a blue-and-white oval with a BMW look-alike problem to a red oval and then a flat three-letter wordmark, plus the cars and people behind it.
- Slogan
- “Build Your Dreams” (2008)
- Segment
- Electric vehicles
- Archived logo versions
- 5
Alfa Romeo
Italy · Founded 1910How the Alfa Romeo badge grew out of Milan's red cross and the Visconti serpent in 1910, who drew it, what changed through 2015, and which Alfa cars became icons.
- Slogan
- “Cuore Sportivo”
- Segment
- Sports cars
- Archived logo versions
- 14
Rolls-Royce
United Kingdom · Founded 1904How the Rolls-Royce double-R monogram, the grille badge and the Spirit of Ecstasy came together, what the colors changed from and to, and which cars made the name a superlative.
- Slogan
- “The Best Car in the World”
- Segment
- Luxury vehicles
- Archived logo versions
- 7
Bentley
United Kingdom · Founded 1919How the Bentley winged B grew from a 1919 radiator badge into today's flat black emblem, what its parts show, and which Bentley cars made the name famous.
- Slogan
- “The Silent Sports Car”
- Segment
- Luxury vehicles
- Archived logo versions
- 5
Jaguar
United Kingdom · Founded 1935Follow the Jaguar logo from the winged Swallow Sidecar badge to the leaping cat, learn who is credited with the Leaper mascot, and see which Jaguars became icons.
- Slogan
- “Grace, Space, Pace”
- Segment
- Luxury vehicles
- Archived logo versions
- 8
Renault
France · Founded 1899Follow the Renault diamond from a 1899 monogram and a tank badge to the flat double-line lozenge of 2021, and see who shaped it and which cars made it famous.
- Slogan
- “Passion for life” (2015)
- Segment
- Mass-market
- Archived logo versions
- 17
Citroën
France · Founded 1919How Citroën's double chevron grew from a gear pattern into a badge, how it changed from 1919 to the 2022 oval, and which cars made the brand famous.
- Slogan
- “Créative Technologie” (From 2009)
- Segment
- Mass-market
- Archived logo versions
- 12
Hyundai
South KoreaFollow the Hyundai logo from the early HD monograms to the slanted H in an oval, see what the name means, and meet the cars and people behind South Korea's largest carmaker.
- Slogan
- “New Thinking, New Possibilities”
- Segment
- Vehicle maker
- Archived logo versions
- 7
Kia
South KoreaFollow the Kia logo from a 1940s gear-and-triangle mark through the red oval to the 2021 angular wordmark, and see what the name means and which Kia cars mattered most.
- Slogan
- “Movement that inspires” (2021–present)
- Segment
- Vehicle maker
- Archived logo versions
- 7
SEAT
SpainFollow the SEAT logo from the winged Fiat-license shield of 1953 to the angular S of today, and see who and what shaped the Spanish carmaker.
- Slogan
- “SEAT, auto emoción” (2000–2011)
- Segment
- Vehicle maker
- Archived logo versions
- 9
Škoda
Czech RepublicFollow the Škoda winged arrow from the Slavia badges of Laurin & Klement to today's flat dark-green emblem, and see who built the brand and which cars defined it.
- Slogan
- “Simply Clever” (until 2022)
- Segment
- Vehicle maker
- Archived logo versions
- 13
Acura
JapanHow the Acura caliper badge was drawn, what it is meant to show, why Soichiro Honda once ordered thousands of emblems destroyed, and which Acura cars became icons.
- Slogan
- “Acura. Precision Crafted Automobiles.”
- Segment
- Vehicle maker
- Archived logo versions
- 2
Details are shown for the 24 best-known brands. All 54 brands are in the table above.
Car Company Slogans: Analysis
Why brands use slogans
A slogan compresses a brand's promise into a line that can sit beside the logo. The best known ones outlast the campaigns that created them, and many are tied to a single decade of advertising.
Where these brands come from
United States has the most brands on this list (21 of 54), followed by Japan (9) and United Kingdom (5). In all, 14 countries are represented.
How old these brands are
The oldest brand on this list is Opel, founded in 1862, and the newest is BYD, founded in 1995. The most common founding decade is the 1910s (5 brands).
FAQ: Car Company Slogans
Which car brands have a documented slogan?
Ford, Chevrolet, Cadillac, Honda, Nissan, Subaru, Lexus, Mazda, Mercedes-Benz and BMW, and 44 more in the table above.
Which is the oldest brand on this list?
Opel, founded in 1862.
How is this list compiled?
Only slogans documented on a brand's own page are listed, with the years given there.
Sources & methodology
Only slogans documented on a brand's own page are listed, with the years given there. Each brand page lists its own sources, and the logo images are an educational reference archive.
Maintained by Artsiom Dusau, a software engineer and BMW 4 Series owner. Editorial policy