Short answer
230 car brands in the archive use a wordmark as their logo, including Ford, Chevrolet and Honda.
Quick read
Car Logos That Are Wordmarks: Key Facts
- Brands on this list
- 230
- Countries
- 30
- Oldest brand
- Peugeot (1810)
- Newest brand
- XPeng (2014)
- Most brands from
- China (49)
Car Logos That Are Wordmarks at a Glance
| Brand | Country | Founded | Logo element |
|---|---|---|---|
 |
United States | 1903 | The script |
 |
United States | 1911 | The wordmark |
 |
Japan | 1948 | The HONDA wordmark |
 |
Japan | 1933 | The NISSAN wordmark |
 |
Japan | 1953 | The SUBARU wordmark |
 |
Japan | 1989 | The LEXUS wordmark |
 |
Japan | 1920 | The mazda wordmark |
 |
Germany | 1926 | The wordmark |
 |
Germany | 1948 | PORSCHE lettering |
 |
Germany | 1862 | The wordmark |
 |
China | 1986 | The GEELY wordmark |
 |
China | 1997 | The CHERY wordmark |
 |
China | 2014 | NIO wordmark |
 |
China | 2014 | The XPENG wordmark |
 |
Italy | 1939 | The Ferrari wordmark |
 |
Italy | 1914 | The name |
 |
Italy | 1992 | PAGANI lettering |
 |
United Kingdom | 1935 | The JAGUAR wordmark |
 |
United Kingdom | 1959 | The MINI wordmark |
 |
France | 1899 | The wordmark |
 |
France | 1810 | The PEUGEOT name |
 |
France | 1919 | The wordmark |
 |
France | 1909 | The BUGATTI name |
 |
France | 1955 | The ALPINE wordmark |
 |
France | 2009 | DS AUTOMOBILES wordmark |
 |
South Korea | — | HYUNDAI wordmark |
 |
South Korea | — | The wordmark |
 |
Spain | — | The SEAT wordmark |
 |
Czech Republic | — | ŠKODA wordmark |
 |
Germany | — | The 9FF wordmark |
 |
Japan | — | The ACURA wordmark |
 |
China | — | AITO lettering |
 |
China | — | AIWAYS wordmark |
 |
France | — | The AIXAM wordmark |
 |
Germany | — | The ALPINA lettering |
 |
United Kingdom | — | The ALVIS lettering |
 |
United States | — | The wordmark |
 |
China | — | Red wordmark |
 |
Germany | — | The wordmark |
 |
China | — | The wordmark |
 |
United States | — | The lowercase wordmark |
 |
United Kingdom | — | The wordmark |
 |
Poland | — | The wordmark |
 |
United Kingdom | — | The wordmark |
 |
United Kingdom | — | The wordmark |
 |
Turkey | — | ASKAM wordmark |
 |
Italy | — | The "ats" wordmark |
 |
United States | — | The AUBURN lettering |
 |
Germany | — | The wordmark |
 |
United Kingdom | — | The lowercase letters |
 |
China | — | The wordmark |
 |
China | — | The BAOJUN wordmark |
 |
Italy | — | The BERTONE wordmark |
 |
India | — | The wordmark |
 |
United Kingdom | — | The wordmark |
 |
Germany | — | The wordmark |
 |
China | — | The red wordmark |
 |
United States | — | The Brockway script |
 |
Malaysia | — | The wordmark |
 |
China | — | CAMC wordmark |
 |
United States | — | The letters C, A, N |
 |
United Kingdom | — | The wordmark |
 |
Germany | — | The wordmark |
 |
United States | — | The wordmark |
 |
France | — | LA LICORNE lettering |
 |
United States | — | The wordmark |
 |
Spain | — | CUPRA wordmark |
 |
United States | — | The CZINGER wordmark |
 |
Romania | — | The DACIA wordmark |
 |
South Korea | — | The DAEWOO wordmark |
 |
Netherlands | — | The DAF letters |
 |
Japan | — | DAIHATSU wordmark |
 |
Japan | — | The white lettering |
 |
China | — | DAYUN TRUCK |
 |
Italy | — | The wordmark |
 |
China | — | The DEEPAL wordmark |
 |
France | — | The lettering |
 |
United States | — | The DMC wordmark |
 |
China | — | The DENZA wordmark |
 |
United States | — | The script |
 |
France | — | Script wordmark |
 |
Germany | — | The DKW letters |
 |
United States | — | The wordmark |
 |
United States | — | The wordmark |
 |
United States | — | DUESENBERG lettering |
 |
United States | — | The EAGLE wordmark |
 |
India | — | The EICHER wordmark |
 |
United Kingdom | — | The wordmark |
 |
Australia | — | Yellow ELFIN lettering |
 |
China | — | EXEED lettering |
 |
United Kingdom | — | The script |
 |
India | — | FORCE wordmark |
 |
China | — | FOTON wordmark |
 |
United States | — | The script wordmark |
 |
United States | — | The wordmark |
 |
Russia | — | The ГАЗ lettering |
 |
China | — | GEOMETRY wordmark |
 |
Germany | — | The name band |
 |
China | — | The wordmark |
 |
China | — | The HIGER wordmark |
 |
India | — | Wordmark |
 |
Japan | — | HINO lettering |
 |
China | — | The wordmark |
 |
Spain | — | The script |
 |
Germany | — | HOFELE lettering |
 |
Australia | — | The wordmark |
 |
France | — | The wordmark |
 |
China | — | Chinese and Latin name |
 |
Germany | — | The HORCH lettering |
 |
United States | — | The name across the bar |
 |
United States | — | INTERNATIONAL HARVESTER |
 |
Japan | — | The INFINITI wordmark |
 |
Canada | — | INKAS VEHICLES |
 |
Italy | — | The name plate |
 |
Spain | — | The wordmark |
 |
Germany | — | The name |
 |
Italy | — | The Iso script |
 |
Italy | — | The wordmark |
 |
United Kingdom | — | The Jensen lettering |
 |
China | — | The JETTA wordmark |
 |
China | — | The JMC letters |
 |
China | — | The red wordmark |
 |
Russia | — | The KAMAZ wordmark |
 |
United States | — | The wordmark |
 |
United States | — | The KARMA wordmark |
 |
United Kingdom | — | The wordmark |
 |
China | — | The wordmark |
 |
Sweden | — | The wordmark |
 |
Ukraine | — | The KRAZ wordmark |
 |
Morocco | — | The wordmark |
 |
China | — | The wordmark |
 |
China | — | The 理想 wordmark |
 |
China | — | The LIFAN wordmark |
 |
France | — | Italic wordmark |
 |
United States | — | The wordmark |
 |
China | — | The wordmark |
 |
Germany | — | The name |
 |
United States | — | The wordmark |
 |
United Kingdom | — | The LOTUS wordmark |
 |
Taiwan | — | LUXGEN wordmark |
 |
United States | — | The MACK wordmark |
 |
India | — | The wordmark |
 |
Germany | — | The M-A-N letters |
 |
Germany | — | The wordmark |
 |
China | — | MAXUS wordmark |
 |
Germany | — | The wordmark |
 |
Italy | — | MAZZANTI lettering |
 |
United Kingdom | — | The wordmark |
 |
United States | — | The MERCURY wordmark |
 |
United States | — | MERKUR wordmark |
 |
China | — | The wordmark |
 |
Japan | — | The wordmark |
 |
Japan | — | The wordmark |
 |
United Kingdom | — | The wordmark |
 |
United States | — | The wordmark |
 |
United States | — | The wordmark |
 |
China | — | The wordmark |
 |
United States | — | The wordmark |
 |
United States | — | The script |
 |
Malaysia | — | The wordmark |
 |
United States | — | The script |
 |
United States | — | Script and arrow |
 |
Italy | — | The script |
 |
Malaysia | — | The PROTON wordmark |
 |
Italy | — | The wordmark |
 |
China | — | The QOROS wordmark |
 |
United Kingdom | — | Radical wordmark |
 |
United States | — | The RAM wordmark |
 |
United States | — | The wordmark |
 |
United Kingdom | — | The script |
 |
Croatia | — | The RIMAC wordmark |
 |
United States | — | The wordmark |
 |
China | — | The ROEWE wordmark |
 |
United Kingdom | — | The lettering |
 |
United States | — | The wordmark |
 |
United Kingdom | — | The ROVER wordmark |
 |
China | — | Lowercase wordmark |
 |
Sweden | — | SAAB wordmark |
 |
United States | — | The wordmark |
 |
China | — | The SANY wordmark |
 |
United States | — | The wordmark |
 |
Sweden | — | The wordmark |
 |
Japan | — | The wordmark bar |
 |
Germany | — | The SETRA lettering |
 |
China | — | The wordmark |
 |
France | — | The SIMCA name |
 |
Finland | — | SISU wordmark |
 |
China | — | The wordmark |
 |
Germany | — | The wordmark |
 |
China | — | The wordmark |
 |
South Korea | — | The wordmark |
 |
South Korea | — | The wordmark |
 |
United States | — | The wordmark |
 |
United States | — | STUTZ lettering |
 |
United Kingdom | — | Suffolk Sportscars wordmark |
 |
Japan | — | The blue wordmark |
 |
China | — | The TANK wordmark |
 |
India | — | The TATA wordmark |
 |
Czech Republic | — | The TATRA lettering |
 |
Germany | — | The lettering |
 |
Japan | — | The CENTURY wordmark |
 |
Spain | — | The wordmark |
 |
United States | — | The wordmark |
 |
United Kingdom | — | The TRIUMPH wordmark |
 |
Brazil | — | The wordmark |
 |
United Kingdom | — | The wordmark |
 |
Russia | — | The UAZ wordmark |
 |
Japan | — | UD TRUCKS wordmark |
 |
United Kingdom | — | The wordmark |
 |
United Kingdom | — | The wordmark |
 |
United States | — | The wordmark |
 |
France | — | The wordmark |
 |
Vietnam | — | The wordmark |
 |
China | — | VOYAH wordmark |
 |
United Arab Emirates | — | The wordmark |
 |
Germany | — | The wordmark |
 |
China | — | The wordmark |
 |
United States | — | The wordmark |
 |
China | — | The WEY wordmark |
 |
Germany | — | The wordmark |
 |
United States | — | The wordmark |
 |
China | — | WULING wordmark |
 |
China | — | 仰望 wordmark |
 |
China | — | The YUTONG wordmark |
 |
Serbia | — | The wordmark |
 |
Ukraine | — | ЗАЗ lettering |
 |
China | — | The ZEEKR wordmark |
 |
United Kingdom | — | The wordmark |
 |
Denmark | — | The wordmark |
 |
China | — | The wordmark |
No brands match your search.
The scale of the difference
Brands by founding decade
Brands on this list with a known founding year, counted by decade.
- 1810s1 brand
- 1860s1 brand
- 1890s1 brand
- 1900s2 brands
- 1910s3 brands
- 1920s2 brands
- 1930s3 brands
- 1940s2 brands
- 1950s3 brands
- 1980s2 brands
- 1990s2 brands
- 2000s1 brand
- 2010s2 brands
Car Logos That Are Wordmarks: Entry Details
Ford
United States · Founded 1903See how the Ford logo evolved from early emblems to today's Blue Oval, what its script means, who shaped it, and which Ford cars became icons.
- Logo element
- The script
- Segment
- Mass-market
- Archived logo versions
- 11
Chevrolet
United States · Founded 1911See how the Chevrolet bowtie evolved from a disputed 1913 design to today's gold emblem, the stories behind its shape, and the cars that made it famous.
- Logo element
- The wordmark
- Segment
- Mass-market
- Archived logo versions
- 15
Honda
Japan · Founded 1948Follow the Honda logo from its early trapezoid badge to the rounded H emblem and red wordmark, with the people, plants and cars behind the name.
- Logo element
- The HONDA wordmark
- Segment
- Mass-market
- Archived logo versions
- 6
Nissan
Japan · Founded 1933How the Nissan logo went from the Datsun red disc and blue bar to a chrome ring and a flat 2020 mark, what the name means, and which Nissan cars became icons.
- Logo element
- The NISSAN wordmark
- Segment
- Mass-market
- Archived logo versions
- 18
Subaru
Japan · Founded 1953How the Subaru star cluster badge grew from a chrome oval of loose stars into today's blue oval, what the six stars mean, and which Subaru cars became icons.
- Logo element
- The SUBARU wordmark
- Segment
- Mass-market
- Archived logo versions
- 9
Lexus
Japan · Founded 1989How the Lexus oval and L were created for the 1989 launch, who designed the wordmark and the L, what the name means, and which Lexus cars became icons.
- Logo element
- The LEXUS wordmark
- Segment
- Luxury vehicles
- Archived logo versions
- 2
Mazda
Japan · Founded 1920From a Hiroshima cork maker to today's winged oval, see how the Mazda logo changed, what the name means, and which cars defined the brand.
- Logo element
- The mazda wordmark
- Segment
- Mass-market
- Archived logo versions
- 15
Mercedes-Benz
Germany · Founded 1926How the Mercedes-Benz three-pointed star grew from a 1900s trademark into the ring badge, who stood behind the brand, and which cars made the name famous.
- Logo element
- The wordmark
- Segment
- Luxury vehicles
- Archived logo versions
- 9
Porsche
Germany · Founded 1948How the Porsche crest grew out of the arms of Württemberg and Stuttgart, what its horse and antlers mean, and which cars and people shaped the brand.
- Logo element
- PORSCHE lettering
- Segment
- Sports cars
- Archived logo versions
- 9
Opel
Germany · Founded 1862How the Opel logo moved from an A and O monogram through laurels and a flying airship to today's lightning bolt in a ring, and which cars and people shaped the brand.
- Logo element
- The wordmark
- Segment
- Mass-market
- Archived logo versions
- 10
Geely
China · Founded 1986Follow the Geely logo from a red cone mark to the blue roundel, the blue-and-gold shield and today's flat black grille emblem, plus the founder and the cars behind it.
- Logo element
- The GEELY wordmark
- Segment
- Mass-market
- Archived logo versions
- 6
Chery
China · Founded 1997Follow the Chery emblem from a red open ellipse to a flat charcoal oval, learn how the name was chosen in Wuhu, and see which Chery cars defined the brand.
- Logo element
- The CHERY wordmark
- Segment
- Mass-market
- Archived logo versions
- 4
NIO
China · Founded 2014How the NIO logo pairs a two-part arc emblem with a bold wordmark, what is documented about the brand's name and launch, and which NIO cars defined it.
- Logo element
- NIO wordmark
- Segment
- Electric vehicles
- Archived logo versions
- 1
XPeng
China · Founded 2014See how the XPeng logo is built from a split, winged X emblem and a wide wordmark, where the name comes from, who founded the company, and which XPeng cars matter most.
- Logo element
- The XPENG wordmark
- Segment
- Electric vehicles
- Archived logo versions
- 2
Ferrari
Italy · Founded 1939How the Ferrari Prancing Horse went from a fighter pilot's emblem to a yellow shield and rectangle, what its details mean, and which Ferraris became icons.
- Logo element
- The Ferrari wordmark
- Segment
- Sports cars
- Archived logo versions
- 13
Maserati
Italy · Founded 1914How the Maserati trident grew from a 1926 radiator plaque into today's black trident and script wordmark, where the symbol comes from, and which cars made the badge famous.
- Logo element
- The name
- Segment
- Luxury vehicles
- Archived logo versions
- 12
Pagani
Italy · Founded 1992How the Pagani badge went from a chrome oval reading Automobili Modena to a plain outlined wordmark, who founded the brand, and which cars made it famous.
- Logo element
- PAGANI lettering
- Segment
- Hypercars
- Archived logo versions
- 2
Jaguar
United Kingdom · Founded 1935Follow the Jaguar logo from the winged Swallow Sidecar badge to the leaping cat, learn who is credited with the Leaper mascot, and see which Jaguars became icons.
- Logo element
- The JAGUAR wordmark
- Segment
- Luxury vehicles
- Archived logo versions
- 8
Mini
United Kingdom · Founded 1959How the Mini badge moved from Morris and Austin emblems to a winged roundel, what its elements show, and which Minis became icons.
- Logo element
- The MINI wordmark
- Segment
- Compact cars
- Archived logo versions
- 6
Renault
France · Founded 1899Follow the Renault diamond from a 1899 monogram and a tank badge to the flat double-line lozenge of 2021, and see who shaped it and which cars made it famous.
- Logo element
- The wordmark
- Segment
- Mass-market
- Archived logo versions
- 17
Peugeot
France · Founded 1810How the Peugeot lion went from a walking figure on a saw-blade arrow to a roaring head in a black shield, who created it, and which Peugeot cars became icons.
- Logo element
- The PEUGEOT name
- Segment
- Mass-market
- Archived logo versions
- 19
Citroën
France · Founded 1919How Citroën's double chevron grew from a gear pattern into a badge, how it changed from 1919 to the 2022 oval, and which cars made the brand famous.
- Logo element
- The wordmark
- Segment
- Mass-market
- Archived logo versions
- 12
Bugatti
France · Founded 1909From the red oval with its ring of dots and EB monogram to today's plain black wordmark, see what the Bugatti logo shows, where it came from and which cars made it famous.
- Logo element
- The BUGATTI name
- Segment
- Hypercars
- Archived logo versions
- 5
Alpine
France · Founded 1955How the Alpine logo grew from a round 1950s badge with a slanted A into today's blue A and wordmark, what the name refers to, and which Alpine cars made the brand famous.
- Logo element
- The ALPINE wordmark
- Segment
- Sports cars
- Archived logo versions
- 3
Details are shown for the 24 best-known brands. All 230 brands are in the table above.
Car Logos That Are Wordmarks: Analysis
Why brands use this symbol
A wordmark spells out the brand name in lettering that belongs to the company alone. It is the most direct form of identity and is common among newer brands and among brands that want the name itself to carry the message.
Where these brands come from
China has the most brands on this list (49 of 230), followed by United States (45) and United Kingdom (26). In all, 30 countries are represented.
How old these brands are
The oldest brand on this list is Peugeot, founded in 1810, and the newest is XPeng, founded in 2014. The most common founding decade is the 1910s (3 brands).
FAQ: Car Logos That Are Wordmarks
Which car brands use a wordmark as their logo?
Ford, Chevrolet, Honda, Nissan, Subaru, Lexus, Mazda, Mercedes-Benz, Porsche and Opel, and 220 more in the table above.
Which is the oldest brand on this list?
Peugeot, founded in 1810.
How is this list compiled?
A brand is listed when its logo decoder, on the brand's own page, names this element as a part of the mark. The note is that part's label.
Sources & methodology
A brand is listed when its logo decoder, on the brand's own page, names this element as a part of the mark. The note is that part's label. Each brand page lists its own sources, and the logo images are an educational reference archive.
Maintained by Artsiom Dusau, a software engineer and BMW 4 Series owner. Editorial policy