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Latest archived mark · 1969

AMC

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Latest archived mark · 2013

Chevrolet

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What we compare	AMC	Chevrolet
Country in archive	United States	United States
Founded	May 1, 1954	November 3, 1911
Founder	George W. Mason	Louis Chevrolet, Arthur Chevrolet, William C. Durant
Headquarters	Southfield, Michigan, United States	Detroit, Michigan, United States
Name origin	American Motors Corporation took its name directly from its own description: a newly combined, all-American automaker formed on May 1, 1954, when Nash-Kelvinator Corporation and the Hudson Motor Car Company merged. Unlike brands named for a founder's surname, "American Motors" was a descriptive, patriotic corporate name chosen for the merged company itself, and "AMC" is simply the initials the public and the company came to use for it. No more elaborate origin story for the specific wording appears to be documented.	The company is named for co-founder Louis Chevrolet, a Swiss-born racing driver and engineer. Louis and his brother Arthur partnered with William C. Durant, the ousted founder of General Motors, to start the Chevrolet Motor Car Company in 1911. Durant used the new company's profits to buy back control of General Motors a few years later, folding Chevrolet in as a GM division.
Selected models	Rambler, AMX, Javelin, Gremlin, Pacer, Eagle	Bel Air, Corvette, Impala, Camaro, Suburban
Earliest archived brand logo	1954	1911
Latest archived logo	1969	2013
Archived logo assets	3	15

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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