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Latest archived mark · 2020

BMW

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Latest archived mark · 2016

Audi

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What we compare	BMW	Audi
Country in archive	Germany	Germany
Founded	1916	July 16, 1909
Founder	Karl Rapp	August Horch
Headquarters	Munich, Bavaria, Germany	Ingolstadt, Bavaria, Germany
Name origin	BMW is an acronym for Bayerische Motoren Werke, German for Bavarian Motor Works. The name was adopted in 1917 when Rapp Motorenwerke was renamed, and it was later transferred to the aircraft maker Bayerische Flugzeugwerke, which became today's BMW AG in 1922.	The name is the Latin translation of founder August Horch's surname. Horch means "listen" in German and audi is the singular imperative of the Latin audire. After a court ruled that August Horch could no longer use his own name for his second company, the name was proposed by the son of a business friend in 1909, and the firm was entered in the register as Audi in 1910.
Selected models	3/15, 328, Isetta, 507, M1, 3 Series	Audi Front, Auto Union Type C, Quattro, A4, TT, R8
Earliest archived brand logo	1917	1909
Latest archived logo	2020	2016
Archived logo assets	9	12

Logo dates are archive labels; symbols dated before a brand's founding are excluded from its earliest-logo date. Asset counts include all archived variants, not just redesigns. A dash means a value is unavailable.

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