Short answer
Bentley uses F. Gordon Crosby’s Winged B, an illustrator’s design with an anti-copying detail hidden in the feathers. Maserati’s artist brother and Porsche’s engineer show how many kinds of people shaped car emblems.
- Data period
- Historical emblem origins and documented redesigns
- Entries
- 5
- Comparison
- Editorial order
- Topic
- Logos & hidden meanings
Car Logos With Known Designers at a Glance
| Brand | Emblem or meaning | Origin |
|---|---|---|
 | F. Gordon Crosby | Illustrator and anti-copying detail |
 | Mario Maserati | Artist and Bologna fountain |
 | Franz Xaver Reimspieß | Engineer and heraldic composition |
 | Paolo Rambaldi | Typographer and founder symbolism |
 | Sammy Davis | Driver, editor and scarab inspiration |
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Car Logos With Known Designers: Entry Details
Bentley
1919 original badge · F. Gordon CrosbyA motoring illustrator created the Winged B. Unequal feather counts in the early wings were intended to discourage imitation.
- Origin
- Illustrator and anti-copying detail
Maserati
1926 official emblem debut · Mario MaseratiThe artist in the Maserati family drew the trident from Bologna’s Neptune fountain. A local monument became the brand’s identifying shape.
- Origin
- Artist and Bologna fountain
Porsche
1952 crest design · Franz Xaver ReimspießAn engineer with drawing talent brought Stuttgart and regional heraldry into one shield. The elements gave the badge a specific geographic identity.
- Origin
- Engineer and heraldic composition
Lamborghini
1963 emblem design · Paolo RambaldiA local typographer received the commission for Lamborghini’s emblem. The bull translated the founder’s Taurus symbolism into a badge.
- Origin
- Typographer and founder symbolism
Aston Martin
1932 feathered-wing design · Sammy DavisA racing driver and motoring editor drew on Egyptian scarab imagery. His feathered treatment gave the wings their familiar character.
- Origin
- Driver, editor and scarab inspiration
Car Logos With Known Designers: Analysis
F. Gordon Crosby and the Bentley Winged B
Bentley’s original winged badge came from F. Gordon Crosby, an artist associated with motoring illustration. He gave the wings unequal feather counts to make copying harder, turning a tiny visual irregularity into a practical feature.
Mario Maserati and the Trident
Maserati entrusted its emblem to Mario, the artistic brother who did not work directly in the car business. Bologna’s Neptune fountain supplied the trident, giving the designer a strong local form to adapt. The Maserati logo history follows that connection.
Porsche, Lamborghini and Aston Martin Logo Designers
Porsche engineer Franz Xaver Reimspieß assembled the city horse and regional symbols into a crest. Lamborghini commissioned local typographer Paolo Rambaldi, whose bull design made the founder’s personal symbolism visible.
Aston Martin’s Sammy Davis drew on Egyptian scarab imagery for the feathered wings. The Aston Martin emblem history shows why a winged badge can come from mythology as well as ideas about flight.
FAQ: Car Logos With Known Designers
Who designed Bentley’s Winged B?
F. Gordon Crosby designed the original badge. Bentley credits the motoring artist with the winged design and its deliberately unequal feather counts.
Who designed the Maserati logo?
Mario Maserati, the artist among the brothers, created the trident drawing. He took inspiration from the Neptune fountain in Bologna.
Who designed the Porsche crest?
Franz Xaver Reimspieß created the decisive crest design. Porsche’s history also credits publicity head Herrmann Lapper in developing the solution.
Who designed the original Lamborghini logo?
Ferruccio Lamborghini commissioned Paolo Rambaldi, a local typographer. The bull drew on the founder’s zodiac sign and his own description of his character.
Who designed Aston Martin’s feathered wings?
Sammy Davis designed the feathered-wing treatment associated with 1932. Egyptian scarab imagery supplied inspiration for that version of the emblem.
Sources & methodology
Manufacturer histories identify original creators, distinguishing them from later studio revisions.
Maintained by Artsiom Dusau, a software engineer and BMW 4 Series owner. Editorial policy
